國立虎尾科技大學 |

Gamification for tourism

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Gamification for tourism/ edited by Feifei Xu and Dimitrios Buhalis.
其他作者:	Buhalis, Dimitrios.
出版者:	Bristol, UK ;Channel View Publications, : c2021.,
面頁冊數:	1 online resource (320 p.)
標題:	Tourism - Marketing. -
電子資源:	https://www.degruyter.com/isbn/9781845418236
ISBN:	9781845418236

Gamification for tourism
Gamification for tourism[electronic resource] /edited by Feifei Xu and Dimitrios Buhalis. - 1st ed. - Bristol, UK ;Channel View Publications,c2021. - 1 online resource (320 p.) - Aspects of tourism ;92. - Aspects of tourism ;42..

Includes bibliographical references and index.

Frontmatter --

This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners.

Mode of access: Internet via World Wide Web.

In English.

ISBN: 9781845418236

Standard No.: 10.21832/9781845418236doi

LCCN: 2020053218Subjects--Topical Terms:

599886
Tourism
--Marketing.

LC Class. No.: G155.A1

Dewey Class. No.: 338.4/791

Gamification for tourism
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050 0 0 $a G155.A1
082 0 0 $a 338.4/791 $2 23
245 0 0 $a Gamification for tourism $h [electronic resource] / $c edited by Feifei Xu and Dimitrios Buhalis.
250 $a 1st ed.
260 $a Bristol, UK ; $a Blue Ridge Summit, PA : $b Channel View Publications, $c c2021.
300 $a 1 online resource (320 p.)
490 1 $a Aspects of tourism ; $v 92
504 $a Includes bibliographical references and index.
505 0 0 $t Frontmatter -- $t Contents -- $t Figures and Tables -- $t Contributors -- $t 1 Introduction: Gamification in Tourism - The Cutting- Edge Trend in Tourism -- $t Part 1: Gamification Theories -- $t 2 Gamification, Game Mechanics, Game Thinking and Players' Profile and Life Cycle -- $t 3 Understanding Games and Gamified Experiences: The MAPS-AIM Model -- $t 4 Gamification: Practices, Benefits and Challenges -- $t Part 2: Gamification Application and Case Studies -- $t 5 Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model -- $t 6 Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences -- $t 7. Destination Marketing via Gamification: A Case Study of the Austria Adventure Game -- $t 8 Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal -- $t 9 Advergaming in Tourism: Spanish Cases -- $t 10 Pokémon GO: Serious Leisure and Game-Playing Tourists -- $t 11 Playfulness and Game Play: Using Geocaching to Engage Young People's Well-being in a National Park -- $t 12 Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications -- $t 13 Conclusion -- $t Index.
520 $a This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners.
538 $a Mode of access: Internet via World Wide Web.
546 $a In English.
588 $a Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)
650 0 $a Tourism $x Marketing. $3 599886
650 0 $a Gamification. $3 1083949
700 1 $a Buhalis, Dimitrios. $3 596232
700 1 $a Xu, Feifei, $d 1974- $3 1458031
830 0 $a Aspects of tourism ; $v 42. $3 814141
856 4 0 $u https://www.degruyter.com/isbn/9781845418236