國立虎尾科技大學 |

Leveraging ChatGPT and artificial intelligence for effective customer engagement

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Leveraging ChatGPT and artificial intelligence for effective customer engagement/ edited by Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi.
其他作者:	Pruthi, Nishita,
出版者:	Hershey, Pennsylvania :IGI Global, : 2024.,
面頁冊數:	1 online resource (349 p.)
標題:	Natural language generation (Computer science) -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-0815-8
ISBN:	9798369308165

Leveraging ChatGPT and artificial intelligence for effective customer engagement
Leveraging ChatGPT and artificial intelligence for effective customer engagement[electronic resource] /edited by Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi. - Hershey, Pennsylvania :IGI Global,2024. - 1 online resource (349 p.)

Includes bibliographical references and index.

Chapter 1. An overview: artificial intelligence is a new source of enhancing business performance -- Chapter 2. Employing chatgpt for the management of businesses and decision making in the era of AI -- Chapter 3. The ultimate solution in customer engagement using ChatGPT -- Chapter 4. Leveraging ChatGPT and digital marketing for enhanced customer engagement in the hotel industry -- Chapter 5. Chatgpt and its role in revolutionizing digital marketing and enhancing customer engagement -- Chapter 6. Reinventing customer support: unleashing ChatGPT's potential for personalized engagement and responsible AI implementation -- Chapter 7. Unveiling the potential of ChatGPT for enhancing customer engagement -- Chapter 8. Transforming consumer experience through ChatGPT: challenges and opportunities -- Chapter 9. In-depth outlook on the use of ChatGPT -- Chapter 10. The role of digital marketing on customer engagement in the hospitality industry -- Chapter 11. Revolutionizing the hospitality industry: how ChatGPT empowers future hoteliers -- Chapter 12. ChatGPT: a revolutionary tool? -- Chapter 13. Using big data and artificial intelligence to enhance smart cities -- Chapter 14. Chatgpt and the moralities of large language modelling in research publications -- Chapter 15. Using chatgpt for student engagement and motivation in dynamic learning environments -- Chapter 16. When AI meets influence: exploring the integration of ChatGPT and influencer marketing -- Chapter 17. Impact of generative AI in transforming higher education pedagogy.

"This book provides deeper understanding on the role of Artificial Intelligence powered ChatGPT in enhancing better customer engagement and gain competitive edge"--

ISBN: 9798369308165Subjects--Uniform Titles:

ChatGPT.
Subjects--Topical Terms:

1340892
Natural language generation (Computer science)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: QA76.9.N38 / L48 2024e

Dewey Class. No.: 006.35

Leveraging ChatGPT and artificial intelligence for effective customer engagement
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520 3 $a "This book provides deeper understanding on the role of Artificial Intelligence powered ChatGPT in enhancing better customer engagement and gain competitive edge"-- $c Provided by publisher.
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