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Multimodality and identity

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Multimodality and identity/ Theo van Leeuwen.
Author:	Van Leeuwen, Theo,
Published:	London :Routledge, : 2022.,
Description:	1 online resource (ix, 179 p.) :ill. (black and white) :
Subject:	Modality (Linguistics) -
Online resource:	https://www.taylorfrancis.com/books/9781003186625
ISBN:	9781003186625

Multimodality and identity
Van Leeuwen, Theo,1947-

Multimodality and identity[electronic resource] Theo van Leeuwen. - London :Routledge,2022. - 1 online resource (ix, 179 p.) :ill. (black and white)

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

ISBN: 9781003186625Subjects--Topical Terms:

577512
Modality (Linguistics)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: P99.4.M6

Dewey Class. No.: 302.2

Multimodality and identity
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520 $a This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.
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