國立虎尾科技大學 |

Strategic communication and AI = public relations with intelligent user interfaces /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic communication and AI/ Simon Moore and Roland Hübscher.
其他題名:	public relations with intelligent user interfaces /
作者:	Moore, Simon,
其他作者:	Hübscher, Roland,
出版者:	Abingdon, Oxon ;Routledge, : 2022.,
面頁冊數:	1 online resource (viii, 90 p.)
標題:	LANGUAGE ARTS & DISCIPLINES / Communication -
電子資源:	https://www.taylorfrancis.com/books/9781003111320
ISBN:	9781003111320

Strategic communication and AI = public relations with intelligent user interfaces /
Moore, Simon,1961-

Strategic communication and AIpublic relations with intelligent user interfaces /[electronic resource] :Simon Moore and Roland Hübscher. - Abingdon, Oxon ;Routledge,2022. - 1 online resource (viii, 90 p.) - Routledge insights in public relations research.

Intelligent User Interfaces (IUIs) : the next generation of digital communication -- Immersive communication : virtual and augmented realities -- Artificial intelligence, emotions & trust : feeling is believing -- Walk like us, talklike us : listening and learning interfaces -- From talking to persuasion : obstacles and opportunities -- PR and the interface 'face' : harnessing hyper-personalized persuasion.

"This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - via computers, phones, robots, public displays etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare and entertainment to community relations, crisis management and activism. They also explore the implications for public relations of how technologies developing hyper-personalized persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling.This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students and practitioners in all areas of strategic communication, public relations and communications studies"--

ISBN: 9781003111320Subjects--Topical Terms:

1459169
LANGUAGE ARTS & DISCIPLINES / Communication
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HM1221

Dewey Class. No.: 659.2

Strategic communication and AI = public relations with intelligent user interfaces /
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520 $a "This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - via computers, phones, robots, public displays etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare and entertainment to community relations, crisis management and activism. They also explore the implications for public relations of how technologies developing hyper-personalized persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling.This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students and practitioners in all areas of strategic communication, public relations and communications studies"-- $c Provided by publisher.
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