國立虎尾科技大學 |

Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing analytics/ José Marcos Carvalho de Mesquita and Erik Kostelijk.
其他題名:	statistical tools for marketing and consumer behaviour using SPSS /
作者:	Mesquita, José Marcos Carvalho de.
其他作者:	Kostelijk, Erik.
出版者:	Abingdon, Oxon ;Routledge, : 2022.,
面頁冊數:	1 online resource (ix, 200 p.) :ill. :
標題:	BUSINESS & ECONOMICS / Statistics -
電子資源:	https://www.taylorfrancis.com/books/9781003196617
ISBN:	9781003196617

Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS /
Mesquita, José Marcos Carvalho de.

Marketing analyticsstatistical tools for marketing and consumer behaviour using SPSS /[electronic resource] :José Marcos Carvalho de Mesquita and Erik Kostelijk. - Abingdon, Oxon ;Routledge,2022. - 1 online resource (ix, 200 p.) :ill. - Business analytics.

"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for furtherreading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"--

ISBN: 9781003196617Subjects--Uniform Titles:

SPSS (Computer file)
Subjects--Topical Terms:

860475
BUSINESS & ECONOMICS / Statistics
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.125 / .M473 2022eb

Dewey Class. No.: 658.8/342

Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS /
LDR:02551nam a2200325 a 4500 001 1136526
006 m d
007 cr nn muauu
008 241218s2022 enka ob 001 0 eng d
020 $a 9781003196617 $q (electronic bk.)
020 $a 1003196616 $q (electronic bk.)
020 $a 9781000481716 $q (electronic bk. ; $q PDF)
020 $a 1000481719 $q (electronic bk. ; $q PDF)
020 $a 9781000481747 $q (electronic bk. ; $q EPUB)
020 $a 1000481743 $q (electronic bk. ; $q EPUB)
020 $a 9781032052199
020 $a 1032052198
020 $a 9781032052182
020 $a 103205218X
035 $a (OCoLC)1273732179
035 $a 9781003196617
040 $a OCoLC-P $b eng $c OCoLC-P
041 0 $a eng
050 4 $a HF5415.125 $b .M473 2022eb
082 0 4 $a 658.8/342 $2 23
100 1 $a Mesquita, José Marcos Carvalho de. $3 1459377
245 1 0 $a Marketing analytics $h [electronic resource] : $b statistical tools for marketing and consumer behaviour using SPSS / $c José Marcos Carvalho de Mesquita and Erik Kostelijk.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2022.
300 $a 1 online resource (ix, 200 p.) : $b ill.
490 0 $a Business analytics
520 $a "Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for furtherreading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"-- $c Provided by publisher.
630 0 0 $a SPSS (Computer file) $3 556045
650 7 $a BUSINESS & ECONOMICS / Statistics $2 bisacsh $3 860475
650 7 $a BUSINESS & ECONOMICS / Consumer Behavior $2 bisacsh $3 859646
650 7 $a BUSINESS & ECONOMICS / Marketing / Research $2 bisacsh $3 939846
650 0 $a Marketing $x Data processing. $3 842856
650 0 $a Marketing $x Statistical methods. $3 744959
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Kostelijk, Erik. $3 1459378
856 4 0 $u https://www.taylorfrancis.com/books/9781003196617