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Integrated marketing communication = creative strategy from idea to implementation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Integrated marketing communication/ Robyn Blakeman.
其他題名:	creative strategy from idea to implementation /
作者:	Blakeman, Robyn,
出版者:	Lanham, Maryland :Rowman & Littlefield, : 2023.,
面頁冊數:	1 online resource.
附註:	Revised edition of the author's Integrated marketing communication, [2018]
標題:	Communication in marketing. -
電子資源:	https://portal.igpublish.com/iglibrary/search/ROWMANB0028937.html
ISBN:	9781538176344

Integrated marketing communication = creative strategy from idea to implementation /
Blakeman, Robyn,1958-

Integrated marketing communicationcreative strategy from idea to implementation /[electronic resource] :Robyn Blakeman. - 4th ed. - Lanham, Maryland :Rowman & Littlefield,2023. - 1 online resource.

Revised edition of the author's Integrated marketing communication, [2018]

Includes bibliographical references and index.

Integrated marketing communication : creative strategy from idea to implementation, Fourth edition -- Contents -- Preface -- Introduction -- Chapter 1: Integrated Marketing Communication -- Chapter 2: IMC Marketing Plans -- Chapter 3: Branding and Positioning -- Chapter 4: Creative Briefs -- Chapter 5: The Creative Process -- Chapter 6: Copywriting -- Chapter 7: Campaigns -- Chapter 8: Public Relations -- Chapter 9: Newspaper Advertising -- Chapter 10: Magazine Advertising -- Chapter 11: Radio Advertising -- Chapter 12: Television Advertising -- Chapter 13: Out-of-Home and Transit Advertising -- Chapter 14: Direct Marketing -- Chapter 15: Sales Promotion -- Chapter 16: Internet Marketing and Social Media -- Chapter 17: Mobile Media Marketing -- Chapter 18: Alternative Media Advertising -- Glossary -- Index -- About the Author.

Access restricted to authorized users and institutions.

Electronic reproduction.
Ann Arbor, MI

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9781538176344Subjects--Topical Terms:

570557
Communication in marketing.

LC Class. No.: HF5415.123 / .B557 2024

Dewey Class. No.: 658.8/02

Integrated marketing communication = creative strategy from idea to implementation /
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505 0 $a Integrated marketing communication : creative strategy from idea to implementation, Fourth edition -- Contents -- Preface -- Introduction -- Chapter 1: Integrated Marketing Communication -- Chapter 2: IMC Marketing Plans -- Chapter 3: Branding and Positioning -- Chapter 4: Creative Briefs -- Chapter 5: The Creative Process -- Chapter 6: Copywriting -- Chapter 7: Campaigns -- Chapter 8: Public Relations -- Chapter 9: Newspaper Advertising -- Chapter 10: Magazine Advertising -- Chapter 11: Radio Advertising -- Chapter 12: Television Advertising -- Chapter 13: Out-of-Home and Transit Advertising -- Chapter 14: Direct Marketing -- Chapter 15: Sales Promotion -- Chapter 16: Internet Marketing and Social Media -- Chapter 17: Mobile Media Marketing -- Chapter 18: Alternative Media Advertising -- Glossary -- Index -- About the Author.
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