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How to use customer data : = navigating GDPR, DPDI and a future with marketing AI /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How to use customer data :/ Sachiko Scheuing.
其他題名:	navigating GDPR, DPDI and a future with marketing AI /
作者:	Scheuing, Sachiko,
出版者:	London ;Kogan Page Inc., : 2024.,
面頁冊數:	xvii, 269 p. :ill. ; : 24 cm.;
標題:	Privacy, Right of. -
ISBN:	9781398615151 (pbk.) :

How to use customer data : = navigating GDPR, DPDI and a future with marketing AI /
Scheuing, Sachiko,

How to use customer data :navigating GDPR, DPDI and a future with marketing AI /Sachiko Scheuing. - London ;Kogan Page Inc.,2024. - xvii, 269 p. :ill. ;24 cm.

Includes bibliographical references and index.

"Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge.When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR/UK DPDI Bill and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how marketers can work in a cookie-less world, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals"--

ISBN: 9781398615151 (pbk.) :NT1452

LCCN: 2024009007Subjects--Topical Terms:

566424
Privacy, Right of.

LC Class. No.: HF5415.32 / .S327 2024

Dewey Class. No.: 658.8/342

How to use customer data : = navigating GDPR, DPDI and a future with marketing AI /
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020 $a 9781398615151 (pbk.) : $c NT1452
020 $a 9781398615175 (cloth)
020 $z 9781398615168 (electronic book)
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041 0 # $a eng
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050 0 0 $a HF5415.32 $b .S327 2024
082 0 0 $a 658.8/342 $2 23
100 1 $a Scheuing, Sachiko, $e author. $3 1460407
245 1 0 $a How to use customer data : $b navigating GDPR, DPDI and a future with marketing AI / $c Sachiko Scheuing.
260 # $a London ; $a New York, NY : $b Kogan Page Inc., $c 2024.
300 $a xvii, 269 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 # $a "Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge.When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR/UK DPDI Bill and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how marketers can work in a cookie-less world, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals"-- $c Provided by publisher.
650 # 0 $a Privacy, Right of. $3 566424
650 # 0 $a Data protection. $3 557764
650 # 0 $a Consumer profiling $x Data processing. $3 1168058