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How to use customer data : = navigating GDPR, DPDI and a future with marketing AI /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	How to use customer data :/ Sachiko Scheuing.
Reminder of title:	navigating GDPR, DPDI and a future with marketing AI /
Author:	Scheuing, Sachiko,
Published:	London ;Kogan Page Inc., : 2024.,
Description:	xvii, 269 p. :ill. ; : 24 cm.;
Subject:	Consumer profiling - Data processing. -
ISBN:	9781398615151 (pbk.) :

How to use customer data : = navigating GDPR, DPDI and a future with marketing AI /
Scheuing, Sachiko,

How to use customer data :navigating GDPR, DPDI and a future with marketing AI /Sachiko Scheuing. - London ;Kogan Page Inc.,2024. - xvii, 269 p. :ill. ;24 cm.

Includes bibliographical references and index.

"Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge.When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR/UK DPDI Bill and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how marketers can work in a cookie-less world, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals"--

ISBN: 9781398615151 (pbk.) :NT1452

LCCN: 2024009007Subjects--Topical Terms:

1168058
Consumer profiling
--Data processing.

LC Class. No.: HF5415.32 / .S327 2024

Dewey Class. No.: 658.8/342

How to use customer data : = navigating GDPR, DPDI and a future with marketing AI /
LDR:01861cam a2200253 a 4500 001 1137303
003 OCoLC
005 20241211023715.0
008 241219s2024 enka b 001 0 eng
010 $a 2024009007
020 $a 9781398615151 (pbk.) : $c NT1452
020 $a 9781398615175 (cloth)
020 $z 9781398615168 (electronic book)
035 $a (OCoLC)1427069415
035 $a on1427069415
040 $a DLC $b eng $c NFU $d YDX $d OCLCO $d IG#
041 0 # $a eng
042 $a pcc
050 0 0 $a HF5415.32 $b .S327 2024
082 0 0 $a 658.8/342 $2 23
100 1 $a Scheuing, Sachiko, $e author. $3 1460407
245 1 0 $a How to use customer data : $b navigating GDPR, DPDI and a future with marketing AI / $c Sachiko Scheuing.
260 # $a London ; $a New York, NY : $b Kogan Page Inc., $c 2024.
300 $a xvii, 269 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 # $a "Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge.When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR/UK DPDI Bill and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how marketers can work in a cookie-less world, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals"-- $c Provided by publisher.
650 # 0 $a Consumer profiling $x Data processing. $3 1168058
650 # 0 $a Data protection. $3 557764
650 # 0 $a Privacy, Right of. $3 566424