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Customer-centric innovation in finance : = leveraging human insights to drive product innovation in the digital age /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer-centric innovation in finance :/ Erin B. Taylor and Anette Broløs.
其他題名:	leveraging human insights to drive product innovation in the digital age /
作者:	Taylor, Erin B.,
其他作者:	Broløs, Anette,
出版者:	London :Kogan Page, Limited, : 2024.,
面頁冊數:	xvii, 265 p. :ill., map ; : 24 cm.;
標題:	Consumer satisfaction. -
ISBN:	9781398613874 (pbk.) :

Customer-centric innovation in finance : = leveraging human insights to drive product innovation in the digital age /
Taylor, Erin B.,

Customer-centric innovation in finance :leveraging human insights to drive product innovation in the digital age /Erin B. Taylor and Anette Broløs. - London :Kogan Page, Limited,2024. - xvii, 265 p. :ill., map ;24 cm.

Includes bibliographical references and index.

01 Human insights for finance -- 02 Digital and social transformation in finance -- 03 Technology and data-driven innovation in finance -- 04 Using behavioural science for decision-making and product development in financial services -- 05 Into the field: Understanding financial behaviour in context -- 06 Innovating for a changing world -- 07 Financial inclusion: Myths and workarounds -- 08 Designing for people: Learning from inclusion initiatives -- 09 The future is in the field: Insights for services that don't exist yet -- 10 Organizing for customer-driven innovation: Analysis, tools and resources to use for innovation -- Conclusion: A human financial world.

Learn how to understand finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet current and future needs.

ISBN: 9781398613874 (pbk.) :NT1660

LCCN: 2024931849Subjects--Topical Terms:

562610
Consumer satisfaction.

LC Class. No.: HG173 / .T369 2024

Dewey Class. No.: 332.0285

Customer-centric innovation in finance : = leveraging human insights to drive product innovation in the digital age /
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245 1 0 $a Customer-centric innovation in finance : $b leveraging human insights to drive product innovation in the digital age / $c Erin B. Taylor and Anette Broløs.
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504 $a Includes bibliographical references and index.
505 0 # $a 01 Human insights for finance -- 02 Digital and social transformation in finance -- 03 Technology and data-driven innovation in finance -- 04 Using behavioural science for decision-making and product development in financial services -- 05 Into the field: Understanding financial behaviour in context -- 06 Innovating for a changing world -- 07 Financial inclusion: Myths and workarounds -- 08 Designing for people: Learning from inclusion initiatives -- 09 The future is in the field: Insights for services that don't exist yet -- 10 Organizing for customer-driven innovation: Analysis, tools and resources to use for innovation -- Conclusion: A human financial world.
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650 # 0 $a Finance $x Data processing. $3 559347
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