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Customer-centric innovation in finance : = leveraging human insights to drive product innovation in the digital age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer-centric innovation in finance :/ Erin B. Taylor and Anette Broløs.
Reminder of title:	leveraging human insights to drive product innovation in the digital age /
Author:	Taylor, Erin B.,
other author:	Broløs, Anette,
Published:	London :Kogan Page, Limited, : 2024.,
Description:	xvii, 265 p. :ill., map ; : 24 cm.;
Subject:	Finance - Data processing. -
ISBN:	9781398613874 (pbk.) :

Customer-centric innovation in finance : = leveraging human insights to drive product innovation in the digital age /
Taylor, Erin B.,

Customer-centric innovation in finance :leveraging human insights to drive product innovation in the digital age /Erin B. Taylor and Anette Broløs. - London :Kogan Page, Limited,2024. - xvii, 265 p. :ill., map ;24 cm.

Includes bibliographical references and index.

01 Human insights for finance -- 02 Digital and social transformation in finance -- 03 Technology and data-driven innovation in finance -- 04 Using behavioural science for decision-making and product development in financial services -- 05 Into the field: Understanding financial behaviour in context -- 06 Innovating for a changing world -- 07 Financial inclusion: Myths and workarounds -- 08 Designing for people: Learning from inclusion initiatives -- 09 The future is in the field: Insights for services that don't exist yet -- 10 Organizing for customer-driven innovation: Analysis, tools and resources to use for innovation -- Conclusion: A human financial world.

Learn how to understand finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet current and future needs.

ISBN: 9781398613874 (pbk.) :NT1660

LCCN: 2024931849Subjects--Topical Terms:

559347
Finance
--Data processing.

LC Class. No.: HG173 / .T369 2024

Dewey Class. No.: 332.0285

Customer-centric innovation in finance : = leveraging human insights to drive product innovation in the digital age /
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020 $a 9781398613898 (cloth)
020 $z 9781398613881 (electronic book)
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245 1 0 $a Customer-centric innovation in finance : $b leveraging human insights to drive product innovation in the digital age / $c Erin B. Taylor and Anette Broløs.
260 # $a London : $b Kogan Page, Limited, $c 2024.
300 $a xvii, 265 p. : $b ill., map ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a 01 Human insights for finance -- 02 Digital and social transformation in finance -- 03 Technology and data-driven innovation in finance -- 04 Using behavioural science for decision-making and product development in financial services -- 05 Into the field: Understanding financial behaviour in context -- 06 Innovating for a changing world -- 07 Financial inclusion: Myths and workarounds -- 08 Designing for people: Learning from inclusion initiatives -- 09 The future is in the field: Insights for services that don't exist yet -- 10 Organizing for customer-driven innovation: Analysis, tools and resources to use for innovation -- Conclusion: A human financial world.
520 # $a Learn how to understand finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet current and future needs.
650 # 0 $a Finance $x Data processing. $3 559347
650 # 0 $a Financial services industry. $3 570048
650 # 0 $a Consumer satisfaction. $3 562610
700 1 # $a Broløs, Anette, $e author. $3 1460416