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Sharing economy platforms = a casebook for understanding multiplayers in sharing economy platforms /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sharing economy platforms/ edited by Ruizhi Yuan, Martin J. Liu.
其他題名:	a casebook for understanding multiplayers in sharing economy platforms /
其他作者:	Liu, Martin J.
出版者:	Singapore :Springer Nature Singapore : : 2024.,
面頁冊數:	xvii, 206 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Asian Economics. -
電子資源:	https://doi.org/10.1007/978-981-97-5404-5
ISBN:	9789819754045

Sharing economy platforms = a casebook for understanding multiplayers in sharing economy platforms /
Sharing economy platformsa casebook for understanding multiplayers in sharing economy platforms /[electronic resource] :edited by Ruizhi Yuan, Martin J. Liu. - Singapore :Springer Nature Singapore :2024. - xvii, 206 p. :ill. (some col.), digital ;24 cm.

Chapter 1: The concept of sharing economy platform (SEP) -- Chapter 2: SEP's marketing strategies to adapt to changing environment-the Case of FischerTM -- Chapter 3: Value creation in the SEP -- Chapter 4: The reasons why consumers join the SEP -- Chapter 5: SEP is facilitating Electronic Word-of-Mouth (eWOM): the case of Xiaohongshu Platform -- Chapter 6: Understanding prosumers' behaviours in SEPs -- Chapter 7: The ethical consideration of datafication in platforms: The case of Chinese social credit SEP -- Chapter 8: The supplier governance strategy in SEPs -- Chapter 9: The fellow customers' engagement behaviors in SEPs.

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists. Dr. Ruizhi Yuan is now the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on sharing economy, individual well-being and branding in emerging markets. Prof. Martin J. Liu is the Associate Dean and Professor in Marketing and Innovation at the Nottingham University Business School China. His research interests focus on digital innovation, and he regularly publishes in world-leading journals, including MIS Quarterly, Information Systems Research, and the British Journal of Management.

ISBN: 9789819754045

Standard No.: 10.1007/978-981-97-5404-5doiSubjects--Topical Terms:

1107724
Asian Economics.

LC Class. No.: HD2961

Dewey Class. No.: 337

Sharing economy platforms = a casebook for understanding multiplayers in sharing economy platforms /
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520 $a This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists. Dr. Ruizhi Yuan is now the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on sharing economy, individual well-being and branding in emerging markets. Prof. Martin J. Liu is the Associate Dean and Professor in Marketing and Innovation at the Nottingham University Business School China. His research interests focus on digital innovation, and he regularly publishes in world-leading journals, including MIS Quarterly, Information Systems Research, and the British Journal of Management.
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