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Meme for Me but Not for Thee : = Priming Effects of Political Memes on Online Uncivil Encounters.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Meme for Me but Not for Thee :/
Reminder of title:	Priming Effects of Political Memes on Online Uncivil Encounters.
Author:	Woods, Brule Edmund.
Description:	1 online resource (70 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-12.
Contained By:	Masters Abstracts International84-12.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9798379698553

Meme for Me but Not for Thee : = Priming Effects of Political Memes on Online Uncivil Encounters.
Woods, Brule Edmund.

Meme for Me but Not for Thee :Priming Effects of Political Memes on Online Uncivil Encounters. - 1 online resource (70 pages)

Source: Masters Abstracts International, Volume: 84-12.

Thesis (M.A.)--North Dakota State University, 2023.

Includes bibliographical references

This thesis drew on priming theory and investigated how political memes would shape people's reactions toward uncivil discourses surrounding abortion. The pilot study used a college student sample with a single factor (meme condition: pro-attitudinal, counter-attitudinal, control) between-subjects experimental design. The main study recruited a sample of online internet users and adopted a 3 (meme condition: pro-attitudinal, counter-attitudinal, control) by 2 (disagreement comment tone: uncivil, civil) between-subjects design.The pilot study finds that participants primed with a counter-attitudinal meme have significantly higher perspective taking but lower cross-cutting information seeking intentions than participants in the control condition. The main study reveals that both counter-attitudinal and pro-attitudinal memes enlarged the difference in negative affect but cancelled out the difference in cross-cutting information seeking intentions between the uncivil and civil disagreement comments.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798379698553Subjects--Topical Terms:

556422
Communication.
Subjects--Index Terms:

Experimental methodsIndex Terms--Genre/Form:

554714
Electronic books.

Meme for Me but Not for Thee : = Priming Effects of Political Memes on Online Uncivil Encounters.
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