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Borrower Perceptions of Additional Lender Services : = An Oklahoma AgCredit Example.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Borrower Perceptions of Additional Lender Services :/
其他題名:	An Oklahoma AgCredit Example.
作者:	Bryant, Jenna.
面頁冊數:	1 online resource (35 pages)
附註:	Source: Masters Abstracts International, Volume: 85-02.
Contained By:	Masters Abstracts International85-02.
標題:	Finance. -
電子資源:	click for full text (PQDT)
ISBN:	9798380079143

Borrower Perceptions of Additional Lender Services : = An Oklahoma AgCredit Example.
Bryant, Jenna.

Borrower Perceptions of Additional Lender Services :An Oklahoma AgCredit Example. - 1 online resource (35 pages)

Source: Masters Abstracts International, Volume: 85-02.

Thesis (M.S.)--Oklahoma State University, 2023.

Includes bibliographical references

Customer retention and attraction are common concerns in the financial service industry but are acute concerns for farm credit associations, given competition from commercial banks. Not only do agricultural lenders face restricted territories, but they also have a considerably smaller borrowing population when compared to commercial banks. Oklahoma AgCredit is considering creating additional services to increase the number of business interactions they have with their member-borrowers. They hope adding additional services, such as crop and livestock insurance, will retain current customers and attract new clients. The goal is here to evaluate borrowers' expected responses to the added service.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380079143Subjects--Topical Terms:

559073
Finance.
Subjects--Index Terms:

Customer retentionIndex Terms--Genre/Form:

554714
Electronic books.

Borrower Perceptions of Additional Lender Services : = An Oklahoma AgCredit Example.
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653 $a Commercial banks
653 $a Oklahoma AgCredit
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653 $a Borrowers
653 $a Financial service
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