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Borrower Perceptions of Additional Lender Services : = An Oklahoma AgCredit Example.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Borrower Perceptions of Additional Lender Services :/
Reminder of title:	An Oklahoma AgCredit Example.
Author:	Bryant, Jenna.
Description:	1 online resource (35 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-02.
Contained By:	Masters Abstracts International85-02.
Subject:	Finance. -
Online resource:	click for full text (PQDT)
ISBN:	9798380079143

Borrower Perceptions of Additional Lender Services : = An Oklahoma AgCredit Example.
Bryant, Jenna.

Borrower Perceptions of Additional Lender Services :An Oklahoma AgCredit Example. - 1 online resource (35 pages)

Source: Masters Abstracts International, Volume: 85-02.

Thesis (M.S.)--Oklahoma State University, 2023.

Includes bibliographical references

Customer retention and attraction are common concerns in the financial service industry but are acute concerns for farm credit associations, given competition from commercial banks. Not only do agricultural lenders face restricted territories, but they also have a considerably smaller borrowing population when compared to commercial banks. Oklahoma AgCredit is considering creating additional services to increase the number of business interactions they have with their member-borrowers. They hope adding additional services, such as crop and livestock insurance, will retain current customers and attract new clients. The goal is here to evaluate borrowers' expected responses to the added service.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380079143Subjects--Topical Terms:

559073
Finance.
Subjects--Index Terms:

Customer retentionIndex Terms--Genre/Form:

554714
Electronic books.

Borrower Perceptions of Additional Lender Services : = An Oklahoma AgCredit Example.
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504 $a Includes bibliographical references
520 $a Customer retention and attraction are common concerns in the financial service industry but are acute concerns for farm credit associations, given competition from commercial banks. Not only do agricultural lenders face restricted territories, but they also have a considerably smaller borrowing population when compared to commercial banks. Oklahoma AgCredit is considering creating additional services to increase the number of business interactions they have with their member-borrowers. They hope adding additional services, such as crop and livestock insurance, will retain current customers and attract new clients. The goal is here to evaluate borrowers' expected responses to the added service.
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538 $a Mode of access: World Wide Web
650 4 $a Finance. $3 559073
653 $a Customer retention
653 $a Commercial banks
653 $a Oklahoma AgCredit
653 $a Farm credit
653 $a Borrowers
653 $a Financial service
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710 2 $a Oklahoma State University. $b Agricultural Economics. $3 1193365
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