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The Influence of Financial Risk Tolerance on Multi-Level Marketing Participation : = A Non-experimental Quantitative Study.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Influence of Financial Risk Tolerance on Multi-Level Marketing Participation :/
Reminder of title:	A Non-experimental Quantitative Study.
Author:	Veenstra, Jesse L.
Description:	1 online resource (177 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-06, Section: B.
Contained By:	Dissertations Abstracts International85-06B.
Subject:	Finance. -
Online resource:	click for full text (PQDT)
ISBN:	9798381156300

The Influence of Financial Risk Tolerance on Multi-Level Marketing Participation : = A Non-experimental Quantitative Study.
Veenstra, Jesse L.

The Influence of Financial Risk Tolerance on Multi-Level Marketing Participation :A Non-experimental Quantitative Study. - 1 online resource (177 pages)

Source: Dissertations Abstracts International, Volume: 85-06, Section: B.

Thesis (D.B.A.)--Northcentral University, 2023.

Includes bibliographical references

An individual's financial risk tolerance affects their decisions regarding savings and debt, real estate purchases, credit card choices, and retirement planning, extending to nearly every part of their economic and social life. Financial investments come with some financial risk. In the United States, 7.7 million individuals participate as distributors for multi-level marketing organizations. Multi-level marketing is the marketing and selling of goods or services through multiple levels of independent consultants or distributors. The problem addressed in this study was to determine if individuals consider their financial risk tolerance when participating in an MLM organization. The purpose of this non-experimental correlational quantitative study was to examine the relationship between individuals participating in MLMs and their financial risk tolerance. Guided by prospect theory and reference points, the study sought to understand the relationship between financial risk tolerance, self-perceived financial risk, and multi-level marketing participation. The population included all active multi-level marketing participants, age 18 or older, and residing in the United States. A total of 236 participants completed an anonymous online survey. The multiple linear regression analysis and ANOVA test results showed that financial risk tolerance has a minimal influence on participation in a multi-level marketing organization, with a coefficient beta of .283 and an R-squared of .080. This finding is important as the study shows participants do not consider the risks accurately. The study found a positive relationship between financial risk tolerance and self-perceived financial risk tolerance. With these findings, consumer advocacy groups can tailor financial education. Regulatory agencies should include financial risk tolerance information with income disclosures to better protect consumers from the financial risk of multi-level marketing organizations. Future research will examine the influence of financial risk tolerance and financial success.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381156300Subjects--Topical Terms:

559073
Finance.
Subjects--Index Terms:

Direct salesIndex Terms--Genre/Form:

554714
Electronic books.

The Influence of Financial Risk Tolerance on Multi-Level Marketing Participation : = A Non-experimental Quantitative Study.
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