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An examination of star players' effects on the branding process of professional sports teams.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	An examination of star players' effects on the branding process of professional sports teams./
作者:	Pifer, Nathan David.
面頁冊數:	1 online resource (75 pages)
附註:	Source: Masters Abstracts International, Volume: 74-07.
Contained By:	Masters Abstracts International74-07.
標題:	Professional soccer. -
電子資源:	click for full text (PQDT)
ISBN:	9781267833006

An examination of star players' effects on the branding process of professional sports teams.
Pifer, Nathan David.

An examination of star players' effects on the branding process of professional sports teams. - 1 online resource (75 pages)

Source: Masters Abstracts International, Volume: 74-07.

Thesis (M.S.)--Marshall University, 2012.

Includes bibliographical references

Although various models and real-life examples seem to convey its presence, the relationship between star players and the branding process of professional sports teams is one that remains rather vague and unquantified. Though numerous examples seem to suggest that star players are capable of exerting an effect on a team's brand, more thorough analysis is required in order to decipher which areas of a brand's development are more or less affected by these marquee athletes. Taking responses from survey questionnaires containing 40 items pertinent to the topic, this study deployed Exploratory Factor Analysis (EFA) to uncover six underlying factors that could be identified as various areas of the branding process. Accompanied by an additional analysis seeking to clarify the essence of an athletic superstar, the insight gathered from these examinations is intended help teams interpret which areas of brand development are more or less affected by true star players.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9781267833006Subjects--Topical Terms:

1468774
Professional soccer.
Subjects--Index Terms:

Brand equityIndex Terms--Genre/Form:

554714
Electronic books.

An examination of star players' effects on the branding process of professional sports teams.
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