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The Rise and Fall of Superstars : = Examining Mobile App Success from a Product Network Perspective.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	The Rise and Fall of Superstars :/
其他題名:	Examining Mobile App Success from a Product Network Perspective.
作者:	Jozani, Mohsen Mohammadi.
面頁冊數:	1 online resource (97 pages)
附註:	Source: Dissertations Abstracts International, Volume: 82-03, Section: B.
Contained By:	Dissertations Abstracts International82-03B.
標題:	Business administration. -
電子資源:	click for full text (PQDT)
ISBN:	9798672137735

The Rise and Fall of Superstars : = Examining Mobile App Success from a Product Network Perspective.
Jozani, Mohsen Mohammadi.

The Rise and Fall of Superstars :Examining Mobile App Success from a Product Network Perspective. - 1 online resource (97 pages)

Source: Dissertations Abstracts International, Volume: 82-03, Section: B.

Thesis (Ph.D.)--The University of Texas at San Antonio, 2020.

Includes bibliographical references

App discovery remains a major challenge for app developers and marketing teams. In this study, I propose that mobiles apps inherently form a cohesive product network through the product recommendations offered by the platform, which exhibits interesting dynamics and can be used to understand the determinants of success in mobile app markets. Integrating the theory of Leader-member Exchange with the social network framework of leadership effectiveness from organizational network literature, a dynamic product lifecycle framework is developed to examine how the social network principles of Relations, Embeddedness, Structural Patterning, and Social Utility influence top chart appearance and position patterns of mobile apps. To validate the theoretical framework, I construct a comprehensive panel dataset with more than 1 million daily observations from 36,000 apps over a period of seven (7) months from both Google Play and Apple App Store. Through a wide range of econometric and social network analyses, I empirically show that the type of the network connections to leader apps significantly influences a non-leader app's chance to appear in the top chart and that the attributes of the virtual product recommendation network are strongly associated with the patterns of position change on a mobile top chart. These findings have important theoretical and practical implications for developers, platform operators, and marketing teams in the mobile app markets.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798672137735Subjects--Topical Terms:

1148568
Business administration.
Subjects--Index Terms:

Google playIndex Terms--Genre/Form:

554714
Electronic books.

The Rise and Fall of Superstars : = Examining Mobile App Success from a Product Network Perspective.
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504 $a Includes bibliographical references
520 $a App discovery remains a major challenge for app developers and marketing teams. In this study, I propose that mobiles apps inherently form a cohesive product network through the product recommendations offered by the platform, which exhibits interesting dynamics and can be used to understand the determinants of success in mobile app markets. Integrating the theory of Leader-member Exchange with the social network framework of leadership effectiveness from organizational network literature, a dynamic product lifecycle framework is developed to examine how the social network principles of Relations, Embeddedness, Structural Patterning, and Social Utility influence top chart appearance and position patterns of mobile apps. To validate the theoretical framework, I construct a comprehensive panel dataset with more than 1 million daily observations from 36,000 apps over a period of seven (7) months from both Google Play and Apple App Store. Through a wide range of econometric and social network analyses, I empirically show that the type of the network connections to leader apps significantly influences a non-leader app's chance to appear in the top chart and that the attributes of the virtual product recommendation network are strongly associated with the patterns of position change on a mobile top chart. These findings have important theoretical and practical implications for developers, platform operators, and marketing teams in the mobile app markets.
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