國立虎尾科技大學 |

Impulse Buying on the Internet.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Impulse Buying on the Internet./
作者:	Crafts, Claire Elizabeth.
面頁冊數:	1 online resource (108 pages)
附註:	Source: Masters Abstracts International, Volume: 83-12.
Contained By:	Masters Abstracts International83-12.
標題:	Impulse buying. -
電子資源:	click for full text (PQDT)
ISBN:	9798819315224

Impulse Buying on the Internet.
Crafts, Claire Elizabeth.

Impulse Buying on the Internet. - 1 online resource (108 pages)

Source: Masters Abstracts International, Volume: 83-12.

Thesis (M.S.)--Louisiana State University and Agricultural & Mechanical College, 2012.

Includes bibliographical references

Technology makes buying faster, smarter, and more convenient for consumers, and supplies endless opportunities for impulse buying. Research of this topic examines influencers for impulsive online shopping, and marketing techniques used to encourage such actions. After a thorough literature review to identify important factors relating to impulsive purchases and to develop hypotheses, a survey is conducted to provide data on which the hypotheses can be tested. The survey is divided into four sections examining the effectiveness of online marketing techniques, shopping habits, Internet habits, and questions relating to a recent online impulse purchase. Theories to test include ones relating to customer service, customer impulsiveness, website personalization, time pressure created by websites, comparison shopping, and the flow of an Internet session. After the running of several regression analyses, the researcher finds the most significant factors for online impulse purchases are those that are important in offline retail outlets as well. Technology does not create impulse buyers, it provides impulsive consumers more resources to shop and the ability to complete transactions in a short amount of time, making those purchases truly a reaction to an impulse.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798819315224Subjects--Topical Terms:

1047273
Impulse buying.
Index Terms--Genre/Form:

554714
Electronic books.

Impulse Buying on the Internet.
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502 $a Thesis (M.S.)--Louisiana State University and Agricultural & Mechanical College, 2012.
504 $a Includes bibliographical references
520 $a Technology makes buying faster, smarter, and more convenient for consumers, and supplies endless opportunities for impulse buying. Research of this topic examines influencers for impulsive online shopping, and marketing techniques used to encourage such actions. After a thorough literature review to identify important factors relating to impulsive purchases and to develop hypotheses, a survey is conducted to provide data on which the hypotheses can be tested. The survey is divided into four sections examining the effectiveness of online marketing techniques, shopping habits, Internet habits, and questions relating to a recent online impulse purchase. Theories to test include ones relating to customer service, customer impulsiveness, website personalization, time pressure created by websites, comparison shopping, and the flow of an Internet session. After the running of several regression analyses, the researcher finds the most significant factors for online impulse purchases are those that are important in offline retail outlets as well. Technology does not create impulse buyers, it provides impulsive consumers more resources to shop and the ability to complete transactions in a short amount of time, making those purchases truly a reaction to an impulse.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Impulse buying. $3 1047273
650 4 $a Shopping. $3 1057935
650 4 $a Purchasing. $3 572672
650 4 $a Emotions. $3 560966
650 4 $a Decision making. $3 528319
650 4 $a Web studies. $3 1148502
650 4 $a Websites. $3 1413478
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