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Chatbots' Extroverted or Introverted Personality's Influence on Consumers' Purchase Intention Depending on Consumers' Extroversion Extent.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Chatbots' Extroverted or Introverted Personality's Influence on Consumers' Purchase Intention Depending on Consumers' Extroversion Extent./
作者:	Kalem, Lea.
面頁冊數:	1 online resource (50 pages)
附註:	Source: Masters Abstracts International, Volume: 85-09.
Contained By:	Masters Abstracts International85-09.
標題:	Personality traits. -
電子資源:	click for full text (PQDT)
ISBN:	9798381905540

Chatbots' Extroverted or Introverted Personality's Influence on Consumers' Purchase Intention Depending on Consumers' Extroversion Extent.
Kalem, Lea.

Chatbots' Extroverted or Introverted Personality's Influence on Consumers' Purchase Intention Depending on Consumers' Extroversion Extent. - 1 online resource (50 pages)

Source: Masters Abstracts International, Volume: 85-09.

Thesis (M.M.)--Universidade Catolica Portuguesa (Portugal), 2023.

Includes bibliographical references

The purpose of this study is to investigate the influence of chatbot personality on consumer purchase intention, depending on the consumer's level of extroversion. Through an experiment, this study will analyze the effects of extroverted and introverted chatbot personalities on consumers with different levels of extroversion. The findings will provide valuable insights into the impact of chatbot personality on consumers' purchase intention and the potential for personalized communication strategies in e-commerce. Results indicate that chatbot perception significantly influences purchase intention and that a match in personality between the chatbot and the consumer leads to higher purchase intention. Additionally, extroverted chatbots are found to lead to higher purchase intention than introverted ones. Finally, perceived ease of chatbot use is shown to increase purchase intention. These findings suggest that providing chatbots with a personality can effectively enhance purchase intention, particularly if matching the consumer's personality.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381905540Subjects--Topical Terms:

1086140
Personality traits.
Index Terms--Genre/Form:

554714
Electronic books.

Chatbots' Extroverted or Introverted Personality's Influence on Consumers' Purchase Intention Depending on Consumers' Extroversion Extent.
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504 $a Includes bibliographical references
520 $a The purpose of this study is to investigate the influence of chatbot personality on consumer purchase intention, depending on the consumer's level of extroversion. Through an experiment, this study will analyze the effects of extroverted and introverted chatbot personalities on consumers with different levels of extroversion. The findings will provide valuable insights into the impact of chatbot personality on consumers' purchase intention and the potential for personalized communication strategies in e-commerce. Results indicate that chatbot perception significantly influences purchase intention and that a match in personality between the chatbot and the consumer leads to higher purchase intention. Additionally, extroverted chatbots are found to lead to higher purchase intention than introverted ones. Finally, perceived ease of chatbot use is shown to increase purchase intention. These findings suggest that providing chatbots with a personality can effectively enhance purchase intention, particularly if matching the consumer's personality.
520 $a O objectivo deste estudo e investigar a influencia da personalidade do chatbot na intencao de compra do consumidor, dependendo do nivel de extroversao do consumidor. Atraves de uma serie de experiencias, este estudo ira analisar os efeitos de personalidades extrovertidas e introvertidas de chatbots sobre consumidores com diferentes niveis de extroversao. Os resultados proporcionarao valiosos conhecimentos sobre o impacto da personalidade de chatbot na intencao de compra dos consumidores e o potencial para estrategias de comunicacao personalizadas no comercio electronico. Os resultados indicam que a percepcao do chatbot influencia significativamente a intencao de compra e que uma correspondencia na personalidade entre o chatbot e o consumidor leva a uma maior intencao de compra. Alem disso, verifica-se que os chatbots extrovertidos levam a uma intencao de compra mais elevada do que os introvertidos. Finalmente, a percepcao de facilidade de utilizacao do chatbot e aumenta a intencao de compra. Estas conclusoes sugerem que dar uma personalidade aos chatbots pode efectivamente aumentar a intencao de compra.
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