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A Compulsive Consumption : = Internet Use Addiction Tendency : the Case of Turkish High School Students.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	A Compulsive Consumption :/
其他題名:	Internet Use Addiction Tendency : the Case of Turkish High School Students.
作者:	Aslanbay, Muhiddin.
面頁冊數:	1 online resource (105 pages)
附註:	Source: Masters Abstracts International, Volume: 83-05.
Contained By:	Masters Abstracts International83-05.
標題:	Behavior. -
電子資源:	click for full text (PQDT)
ISBN:	9798505576298

A Compulsive Consumption : = Internet Use Addiction Tendency : the Case of Turkish High School Students.
Aslanbay, Muhiddin.

A Compulsive Consumption :Internet Use Addiction Tendency : the Case of Turkish High School Students. - 1 online resource (105 pages)

Source: Masters Abstracts International, Volume: 83-05.

Thesis (Master's)--Marmara Universitesi (Turkey), 2006.

Includes bibliographical references

Ulkelerin bilgi toplumu olmayi hedefledigi, bilisim ve iletisim teknolojilerinin hizla gelistigi gunumuzde pazarlamacilar siberalani deneyimleyen tuketicilerin davranislariyla yakindan ilgilenmekteler. Siberalana giris araci olan internet, firmalarca tuketicileriyle dogrudan iletisim araci olarak kullanildigi gibi ayni zamanda urunlerini sergiledikleri, odemelerini gerceklestirdikleri bir ticaret kanali olarak etkin bir sekilde kullanilmaktadir. Tuketiciyle her bir iletisim yeni bir veri olarak firmalarca veri ambarlarinda toplanmakta, analiz edilmekte ve tuketiciye uyarlanmis pazarlama aktiviteleri olarak donerek tuketicinin sadakatini arttirmaktadir.Bu tezin amaci, Turk lise ogrencilerinin internet kullanim sureclerinde internet kullanim oranlarini ortaya koymak ve bu oranda olusabilecek degisikliklerin nedenlerini arastirmaktir. Akademik yazin, internet tuketimi oraninin artmasinin, kontrol disi tuketimle ve dolayasiyla bagimlilikla sonuclanabildigini ortaya koymaktadir. Bu tez, 296 lise ogrencisini orneklem alan ve internet bagimliligini arastiran bir saha arastirmasini da kapsamaktadir. Arastirma Nisan- Mayis 2006 doneminde Istanbul'un degisik semtlerine dagilmis okullarda gerceklestirilmistir.Bu arastirmada ana degiskenler olarak, internet bagimlilik semptomlari ve bagimliligi tetikleyen internetten alinan haz degiskenleri, ogrencilerin demografik / sosyoekonomik ozellikleri, ineternet kullaniminda durum faktorleri ve ogrencilerin diger mecra kullanim aliskanliklari kullanilmistir. Arastirma sonucunda internetten alinan haz faktorleri ile internet bagimliligi arasinda belirgin bir iliski bulunmustur. Bu faktorler internet bagimliligindaki degisimi % 39 aciklamistir. Bazi demografik ve sosyo ekonomik faktorlerin yani sira bazi durumsal faktorler internet bagimliligiyla iliskili cikmistir. Diger medya tuketimi internet bagimliligini aciklamadigi bulunmustur. Bulgular farkli ulkelerden arastirmalarla bir cok ortak noktada bulusmaktadir. Bu tez pazarlamaci ve arastirmacilar icin oldugu kadar, internet bagimliliginin genellikle psikolojik bozukluklara yol acmasi nedeniyle psikologlar ve egitimciler icin de onemli bulgular icermektedir.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798505576298Subjects--Topical Terms:

582559
Behavior.
Index Terms--Genre/Form:

554714
Electronic books.

A Compulsive Consumption : = Internet Use Addiction Tendency : the Case of Turkish High School Students.
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520 $a Ulkelerin bilgi toplumu olmayi hedefledigi, bilisim ve iletisim teknolojilerinin hizla gelistigi gunumuzde pazarlamacilar siberalani deneyimleyen tuketicilerin davranislariyla yakindan ilgilenmekteler. Siberalana giris araci olan internet, firmalarca tuketicileriyle dogrudan iletisim araci olarak kullanildigi gibi ayni zamanda urunlerini sergiledikleri, odemelerini gerceklestirdikleri bir ticaret kanali olarak etkin bir sekilde kullanilmaktadir. Tuketiciyle her bir iletisim yeni bir veri olarak firmalarca veri ambarlarinda toplanmakta, analiz edilmekte ve tuketiciye uyarlanmis pazarlama aktiviteleri olarak donerek tuketicinin sadakatini arttirmaktadir.Bu tezin amaci, Turk lise ogrencilerinin internet kullanim sureclerinde internet kullanim oranlarini ortaya koymak ve bu oranda olusabilecek degisikliklerin nedenlerini arastirmaktir. Akademik yazin, internet tuketimi oraninin artmasinin, kontrol disi tuketimle ve dolayasiyla bagimlilikla sonuclanabildigini ortaya koymaktadir. Bu tez, 296 lise ogrencisini orneklem alan ve internet bagimliligini arastiran bir saha arastirmasini da kapsamaktadir. Arastirma Nisan- Mayis 2006 doneminde Istanbul'un degisik semtlerine dagilmis okullarda gerceklestirilmistir.Bu arastirmada ana degiskenler olarak, internet bagimlilik semptomlari ve bagimliligi tetikleyen internetten alinan haz degiskenleri, ogrencilerin demografik / sosyoekonomik ozellikleri, ineternet kullaniminda durum faktorleri ve ogrencilerin diger mecra kullanim aliskanliklari kullanilmistir. Arastirma sonucunda internetten alinan haz faktorleri ile internet bagimliligi arasinda belirgin bir iliski bulunmustur. Bu faktorler internet bagimliligindaki degisimi % 39 aciklamistir. Bazi demografik ve sosyo ekonomik faktorlerin yani sira bazi durumsal faktorler internet bagimliligiyla iliskili cikmistir. Diger medya tuketimi internet bagimliligini aciklamadigi bulunmustur. Bulgular farkli ulkelerden arastirmalarla bir cok ortak noktada bulusmaktadir. Bu tez pazarlamaci ve arastirmacilar icin oldugu kadar, internet bagimliliginin genellikle psikolojik bozukluklara yol acmasi nedeniyle psikologlar ve egitimciler icin de onemli bulgular icermektedir.
520 $a Acceleration in information and communication technologies caused marketers to pay closer attention to rising number of experiences of consumers in cyberspace. The internet is used in marketing arenas in great extend as a communication tool and even as a payment system where total process of commerce is practised. Besides, direct contact with consumers enable marketers to develope their information bases over data warehouses to use for further more focused marketing communications and CRM activities.The aim of this thesis is to exhibit the levels and the variations of these levels of internet use among Turkish high school students. Academic literature shows that high levels of internet consumption turns out to be compulsive and causes addiction. This thesis presents a field research applied in Istanbul on April-May 2006, amongst 296 high school students.In this research main variables are internet addiction symptom items and the antecedents of internet addiction as gratification of internet use items, demographic / socioeconomic variables of students, situational factors of internet use and other media consumption habits of students. Some gratification factors were found to have significant relationship with internet addiction. These factors explained 39 % of variation of internet addiction. Findings show that some demographic/socioeconomic variables of students, and situational factors of internet use have significant relationship with gratification of internet use factors. Other media consumption was found to have no significant relationship either with gratification of internet use or internet addiction. Findings have significant commonalities with researches from different countries.This thesis have important implications not only for marketers and researchers but also psychologists and educators, since internet addiction generally end up with psychological disorders in life.
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650 4 $a Attitudes. $3 935153
650 4 $a Middle Eastern studies. $3 1179422
650 4 $a Regional studies. $3 1148569
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