國立虎尾科技大學 |

Examining the Impact of Artificial Intelligence on Customer Satisfaction in the Banking Sector : = A Quantitative Analysis.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Examining the Impact of Artificial Intelligence on Customer Satisfaction in the Banking Sector :/
其他題名:	A Quantitative Analysis.
作者:	Akolkar, Harshvardhan Rajesh.
面頁冊數:	1 online resource (167 pages)
附註:	Source: Dissertations Abstracts International, Volume: 85-09, Section: A.
Contained By:	Dissertations Abstracts International85-09A.
標題:	Computer science. -
電子資源:	click for full text (PQDT)
ISBN:	9798381785821

Examining the Impact of Artificial Intelligence on Customer Satisfaction in the Banking Sector : = A Quantitative Analysis.
Akolkar, Harshvardhan Rajesh.

Examining the Impact of Artificial Intelligence on Customer Satisfaction in the Banking Sector :A Quantitative Analysis. - 1 online resource (167 pages)

Source: Dissertations Abstracts International, Volume: 85-09, Section: A.

Thesis (D.B.A.)--Westcliff University, 2024.

Includes bibliographical references

Customer satisfaction leads a company toward customer loyalty, customer engagement, and the firm's sustainable development. The customer is the center point of business processes and operations. Satisfied customers help to build a strong image of the company in the market. Customer satisfaction has become challenging in the banking sector as customers are concerned about their financial security and data privacy. In the background of cyber-attacks, banks must be extra careful about their customers' financial security. The present research examined digital technology's effectiveness in improving customer satisfaction in the banking sector with the following objectives: (a) to find out whether artificial intelligence (AI) improves customer satisfaction and loyalty and (b) to examine if AI provides a personalized experience with efficient responses. A survey of customers has been conducted to find out their satisfaction level. A Likert scale questionnaire was formulated and distributed to randomly selected participants. The data were analyzed using quantitative methods such as chart tables and formulas. This study shows that AI integration has enabled users to know the customers' and the banks' needs and can provide fast, quality, and personalized services to the customers, improving customer satisfaction.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381785821Subjects--Topical Terms:

573171
Computer science.
Subjects--Index Terms:

Customer engagementIndex Terms--Genre/Form:

554714
Electronic books.

Examining the Impact of Artificial Intelligence on Customer Satisfaction in the Banking Sector : = A Quantitative Analysis.
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