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The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi./
Author:	Luo, Yaming.
Description:	1 online resource (112 pages)
Notes:	Source: Masters Abstracts International, Volume: 81-03.
Contained By:	Masters Abstracts International81-03.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9781085632249

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi.
Luo, Yaming.

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi. - 1 online resource (112 pages)

Source: Masters Abstracts International, Volume: 81-03.

Thesis (M.S.)--Drexel University, 2019.

Includes bibliographical references

With the advent of China's first streaming video website in 2004, video websites have become the main channels for viewers to watch TV shows, movies and short videos. But behind the industry boom, profitability problems have been a concern for streaming video websites. This thesis examines audience attitudes toward programming on streaming video websites, to find a way to increase iQiyi's number of subscribers. Based on the features of the target audiences for iQiyi, from other literature and the results of a survey, the author provided reasonable suggestions for programming improvement.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9781085632249Subjects--Topical Terms:

556422
Communication.
Subjects--Index Terms:

ChinaIndex Terms--Genre/Form:

554714
Electronic books.

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi.
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520 $a With the advent of China's first streaming video website in 2004, video websites have become the main channels for viewers to watch TV shows, movies and short videos. But behind the industry boom, profitability problems have been a concern for streaming video websites. This thesis examines audience attitudes toward programming on streaming video websites, to find a way to increase iQiyi's number of subscribers. Based on the features of the target audiences for iQiyi, from other literature and the results of a survey, the author provided reasonable suggestions for programming improvement.
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653 $a Online video website
653 $a Subscription
653 $a Target audience
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