國立虎尾科技大學 |

Facebook Sponsored Ads and Likelihood to Purchase.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Facebook Sponsored Ads and Likelihood to Purchase./
Author:	Paunoska, Stefani.
Description:	1 online resource (86 pages)
Notes:	Source: Masters Abstracts International, Volume: 83-06.
Contained By:	Masters Abstracts International83-06.
Subject:	Innovations. -
Online resource:	click for full text (PQDT)
ISBN:	9798544213840

Facebook Sponsored Ads and Likelihood to Purchase.
Paunoska, Stefani.

Facebook Sponsored Ads and Likelihood to Purchase. - 1 online resource (86 pages)

Source: Masters Abstracts International, Volume: 83-06.

Thesis (Master's)--Universidade NOVA de Lisboa (Portugal), 2020.

Includes bibliographical references

The changes in the technological environment have been reshaping the marketing industry. Sailing through 'newborn' opportunities, businesses have options which can lead them to a new dimension of success, whether it is a small, unknown, or very famous business. Companies are being forced to consider another form of marketing and discover new strategies to gain better competitive positioning in the market. One of the newest marketing tools is the Social Media Advertising (Sponsored Ads) which is cost-effective and affordable approach to extend their target market. With limited empirical research in this field, there is a need for further exploring of the Social Media Advertising. Based on the review of the literature and different sources, an online survey was disrupted to current users of Facebook. This paper investigates some of the variables that affect likelihood to purchase. Likewise, the analysis of the responses demonstrates the ad receptiveness of sponsored ads based on content and industry preferences. Based on the marketing literature, this thesis explore already proposed factors that affect motives for using SM and components that encourage content engagement and opening ads. It provides suggestions for developing strategy which can have a powerful impact within rapidly changing consumer environment.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798544213840Subjects--Topical Terms:

578404
Innovations.
Index Terms--Genre/Form:

554714
Electronic books.

Facebook Sponsored Ads and Likelihood to Purchase.
LDR:02562ntm a22003377 4500 001 1145814
005 20240711091226.5
006 m o d
007 cr bn ---uuuuu
008 250605s2020 xx obm 000 0 eng d
020 $a 9798544213840
035 $a (MiAaPQ)AAI28727335
035 $a (MiAaPQ)Portugal10362117294
035 $a AAI28727335
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Paunoska, Stefani. $3 1471043
245 1 0 $a Facebook Sponsored Ads and Likelihood to Purchase.
264 0 $c 2020
300 $a 1 online resource (86 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 83-06.
500 $a Advisor: Pinto, Diego Costa ; Stemberger, Mojca Indihar.
502 $a Thesis (Master's)--Universidade NOVA de Lisboa (Portugal), 2020.
504 $a Includes bibliographical references
520 $a The changes in the technological environment have been reshaping the marketing industry. Sailing through 'newborn' opportunities, businesses have options which can lead them to a new dimension of success, whether it is a small, unknown, or very famous business. Companies are being forced to consider another form of marketing and discover new strategies to gain better competitive positioning in the market. One of the newest marketing tools is the Social Media Advertising (Sponsored Ads) which is cost-effective and affordable approach to extend their target market. With limited empirical research in this field, there is a need for further exploring of the Social Media Advertising. Based on the review of the literature and different sources, an online survey was disrupted to current users of Facebook. This paper investigates some of the variables that affect likelihood to purchase. Likewise, the analysis of the responses demonstrates the ad receptiveness of sponsored ads based on content and industry preferences. Based on the marketing literature, this thesis explore already proposed factors that affect motives for using SM and components that encourage content engagement and opening ads. It provides suggestions for developing strategy which can have a powerful impact within rapidly changing consumer environment.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Innovations. $3 578404
650 4 $a Viral marketing. $3 1025325
650 4 $a Web studies. $3 1148502
650 4 $a Websites. $3 1413478
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0646
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Universidade NOVA de Lisboa (Portugal). $3 1466689
773 0 $t Masters Abstracts International $g 83-06.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28727335 $z click for full text (PQDT)