國立虎尾科技大學 |

Facebook Sponsored Ads and Likelihood to Purchase.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Facebook Sponsored Ads and Likelihood to Purchase./
作者:	Paunoska, Stefani.
面頁冊數:	1 online resource (86 pages)
附註:	Source: Masters Abstracts International, Volume: 83-06.
Contained By:	Masters Abstracts International83-06.
標題:	Websites. -
電子資源:	click for full text (PQDT)
ISBN:	9798544213840

Facebook Sponsored Ads and Likelihood to Purchase.
Paunoska, Stefani.

Facebook Sponsored Ads and Likelihood to Purchase. - 1 online resource (86 pages)

Source: Masters Abstracts International, Volume: 83-06.

Thesis (Master's)--Universidade NOVA de Lisboa (Portugal), 2020.

Includes bibliographical references

The changes in the technological environment have been reshaping the marketing industry. Sailing through 'newborn' opportunities, businesses have options which can lead them to a new dimension of success, whether it is a small, unknown, or very famous business. Companies are being forced to consider another form of marketing and discover new strategies to gain better competitive positioning in the market. One of the newest marketing tools is the Social Media Advertising (Sponsored Ads) which is cost-effective and affordable approach to extend their target market. With limited empirical research in this field, there is a need for further exploring of the Social Media Advertising. Based on the review of the literature and different sources, an online survey was disrupted to current users of Facebook. This paper investigates some of the variables that affect likelihood to purchase. Likewise, the analysis of the responses demonstrates the ad receptiveness of sponsored ads based on content and industry preferences. Based on the marketing literature, this thesis explore already proposed factors that affect motives for using SM and components that encourage content engagement and opening ads. It provides suggestions for developing strategy which can have a powerful impact within rapidly changing consumer environment.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798544213840Subjects--Topical Terms:

1413478
Websites.
Index Terms--Genre/Form:

554714
Electronic books.

Facebook Sponsored Ads and Likelihood to Purchase.
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500 $a Advisor: Pinto, Diego Costa ; Stemberger, Mojca Indihar.
502 $a Thesis (Master's)--Universidade NOVA de Lisboa (Portugal), 2020.
504 $a Includes bibliographical references
520 $a The changes in the technological environment have been reshaping the marketing industry. Sailing through 'newborn' opportunities, businesses have options which can lead them to a new dimension of success, whether it is a small, unknown, or very famous business. Companies are being forced to consider another form of marketing and discover new strategies to gain better competitive positioning in the market. One of the newest marketing tools is the Social Media Advertising (Sponsored Ads) which is cost-effective and affordable approach to extend their target market. With limited empirical research in this field, there is a need for further exploring of the Social Media Advertising. Based on the review of the literature and different sources, an online survey was disrupted to current users of Facebook. This paper investigates some of the variables that affect likelihood to purchase. Likewise, the analysis of the responses demonstrates the ad receptiveness of sponsored ads based on content and industry preferences. Based on the marketing literature, this thesis explore already proposed factors that affect motives for using SM and components that encourage content engagement and opening ads. It provides suggestions for developing strategy which can have a powerful impact within rapidly changing consumer environment.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Websites. $3 1413478
650 4 $a Web studies. $3 1148502
650 4 $a Viral marketing. $3 1025325
650 4 $a Innovations. $3 578404
655 7 $a Electronic books. $2 local $3 554714
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