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Glocalization Business Strategies for SME Sustainability in Nigeria.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Glocalization Business Strategies for SME Sustainability in Nigeria./
Author:	Oyeyemi, Olusanya.
Description:	1 online resource (121 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-08, Section: A.
Contained By:	Dissertations Abstracts International85-08A.
Subject:	Sustainability. -
Online resource:	click for full text (PQDT)
ISBN:	9798381741353

Glocalization Business Strategies for SME Sustainability in Nigeria.
Oyeyemi, Olusanya.

Glocalization Business Strategies for SME Sustainability in Nigeria. - 1 online resource (121 pages)

Source: Dissertations Abstracts International, Volume: 85-08, Section: A.

Thesis (D.B.A.)--Walden University, 2024.

Includes bibliographical references

Some small and medium enterprise (SME) retail business leaders in Nigeria lack glocalization business strategies, which can result in an SME's failure to sustain their business beyond 5 years. When SME business leaders lack glocalization strategies their ability to remain operational and profitable can impact long-term organizational sustainability. Grounded in the glocalization theory, the purpose of this qualitative multiple case study was to explore strategies some leaders of retail SMEs in Nigeria use to foster sustainability beyond 5 years. The participants were four managers and one executive officer from five retail businesses. Through thematic analysis, six themes were identified: exchange rate fluctuation, government policies, stable electricity, strategic location, diversification of resources, and cost control. A key recommendation for SME business leaders in Nigeria is to organize effective training programs focusing on strategic location selection, diversification strategies, and effective cost-control measures. The implications for positive social change include the potential to foster a culture of entrepreneurship and diversification, leading to a more resilient and dynamic economy and reducing the impact of economic downturns on businesses and employment.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381741353Subjects--Topical Terms:

793436
Sustainability.
Subjects--Index Terms:

Business strategiesIndex Terms--Genre/Form:

554714
Electronic books.

Glocalization Business Strategies for SME Sustainability in Nigeria.
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