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The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry./
Author:	Ison, Jarid Thomas.
Description:	1 online resource (131 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 78-11, Section: A.
Contained By:	Dissertations Abstracts International78-11A.
Subject:	Identity. -
Online resource:	click for full text (PQDT)
ISBN:	9781369434248

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.
Ison, Jarid Thomas.

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry. - 1 online resource (131 pages)

Source: Dissertations Abstracts International, Volume: 78-11, Section: A.

Thesis (D.B.A.)--Capella University, 2016.

Includes bibliographical references

The study aims to identify the relationship that exists between the Internet and social media on customer preference and loyalty within the hotel industry. A Qualtrics panel of 210 random participants participated in an online survey. The data collected and analyzed sought to provide an understanding if a relationship exists between the Internet and social media and customer preference and loyalty. This study enhances our understanding of external influence on hotel travelers. The study extends customer preference and loyalty research with the use of two instruments, the Customer Satisfaction with Service Scale and Wright and Hinson survey of social media on public relations, and focused on measuring the attitudes among public relations professionals. These instruments were used to evaluate if demographic profile information affected customer preference and loyalty. To date, no systematic investigations have used the combination of instruments in the manner that this survey did. A quantitative, comparative research design was used to examine hotel travelers' use of the Internet and social media, understanding whether traveler characteristics had a significant difference in the levels of customer preference and customer loyalty. The findings of the study support there are associations between the Internet and Social media and customer preference and loyalty in the hotel industry, specifically among business travelers. Future research on customer preference and loyalty may seek to understand the effects of the Internet and social media on larger populations, or more specific demographic groups.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9781369434248Subjects--Topical Terms:

566091
Identity.
Subjects--Index Terms:

CustomerIndex Terms--Genre/Form:

554714
Electronic books.

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.
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502 $a Thesis (D.B.A.)--Capella University, 2016.
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520 $a The study aims to identify the relationship that exists between the Internet and social media on customer preference and loyalty within the hotel industry. A Qualtrics panel of 210 random participants participated in an online survey. The data collected and analyzed sought to provide an understanding if a relationship exists between the Internet and social media and customer preference and loyalty. This study enhances our understanding of external influence on hotel travelers. The study extends customer preference and loyalty research with the use of two instruments, the Customer Satisfaction with Service Scale and Wright and Hinson survey of social media on public relations, and focused on measuring the attitudes among public relations professionals. These instruments were used to evaluate if demographic profile information affected customer preference and loyalty. To date, no systematic investigations have used the combination of instruments in the manner that this survey did. A quantitative, comparative research design was used to examine hotel travelers' use of the Internet and social media, understanding whether traveler characteristics had a significant difference in the levels of customer preference and customer loyalty. The findings of the study support there are associations between the Internet and Social media and customer preference and loyalty in the hotel industry, specifically among business travelers. Future research on customer preference and loyalty may seek to understand the effects of the Internet and social media on larger populations, or more specific demographic groups.
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