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Bank of Things (BoT) : = Digital Transformation of Banks Using IoT to Enhance Customer Experience.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Bank of Things (BoT) :/
其他題名:	Digital Transformation of Banks Using IoT to Enhance Customer Experience.
作者:	Jonnalagadda, Soundarya.
面頁冊數:	1 online resource (123 pages)
附註:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
標題:	Information science. -
電子資源:	click for full text (PQDT)
ISBN:	9798381431193

Bank of Things (BoT) : = Digital Transformation of Banks Using IoT to Enhance Customer Experience.
Jonnalagadda, Soundarya.

Bank of Things (BoT) :Digital Transformation of Banks Using IoT to Enhance Customer Experience. - 1 online resource (123 pages)

Source: Masters Abstracts International, Volume: 85-07.

Thesis (M.S.)--University of Nebraska at Omaha, 2023.

Includes bibliographical references

The digital revolution has transformed the banking sector. The most notable change that has taken place in recent years is the movement towards digital banking. The number of digital banking users in the United States is forecasted to reach almost 217 million by 2025. Traditional banks are investing heavily in digital technologies such as the Internet of Things (IoT) to create services that will enable digital transformation. The digital banking services facilitated by IoT i.e., 'Bank of Things,' are a focused area of IoT that could potentially transform all operations of banking. Making a successful banking IoT service requires customer-centric thinking and careful planning. By identifying the factors that enhance the customer experience, banks can develop better services and gain competitive advantage. Based on the literature review a research model was derived, and a survey was conducted to identify the factors that are important in enhancing the customer digital banking experience. This study extended the theoretical model to include two additional factors - reliability and perceived risk. Results from our study are based on 112 respondents around the world who participated in the survey via LinkedIn. Key findings reveal that firm reputation, reliability, and ease of use are key predictors of positive customer experience, while perceived risk had a negative influence and was least significant. The results indicated that when customers perceive a bank as trustworthy, reliable, and having good services, they tend to feel more confident in their decisions and less apprehensive about potential risks. The high availability and usage of digital banking services, including digital wallets, biometric authentication, chatbots/virtual assistants, and wearable payments, showcased the evolving nature of the banking industry and the increasing acceptance of these technologies. This study concludes by highlighting the fact that while seamless user experience, reliability, and trustworthiness continue to remain foundational in positive user experience, banks should continue to prioritize technological innovation and invest in customization of services to remain competitive.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381431193Subjects--Topical Terms:

561178
Information science.
Subjects--Index Terms:

Bank of ThingsIndex Terms--Genre/Form:

554714
Electronic books.

Bank of Things (BoT) : = Digital Transformation of Banks Using IoT to Enhance Customer Experience.
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520 $a The digital revolution has transformed the banking sector. The most notable change that has taken place in recent years is the movement towards digital banking. The number of digital banking users in the United States is forecasted to reach almost 217 million by 2025. Traditional banks are investing heavily in digital technologies such as the Internet of Things (IoT) to create services that will enable digital transformation. The digital banking services facilitated by IoT i.e., 'Bank of Things,' are a focused area of IoT that could potentially transform all operations of banking. Making a successful banking IoT service requires customer-centric thinking and careful planning. By identifying the factors that enhance the customer experience, banks can develop better services and gain competitive advantage. Based on the literature review a research model was derived, and a survey was conducted to identify the factors that are important in enhancing the customer digital banking experience. This study extended the theoretical model to include two additional factors - reliability and perceived risk. Results from our study are based on 112 respondents around the world who participated in the survey via LinkedIn. Key findings reveal that firm reputation, reliability, and ease of use are key predictors of positive customer experience, while perceived risk had a negative influence and was least significant. The results indicated that when customers perceive a bank as trustworthy, reliable, and having good services, they tend to feel more confident in their decisions and less apprehensive about potential risks. The high availability and usage of digital banking services, including digital wallets, biometric authentication, chatbots/virtual assistants, and wearable payments, showcased the evolving nature of the banking industry and the increasing acceptance of these technologies. This study concludes by highlighting the fact that while seamless user experience, reliability, and trustworthiness continue to remain foundational in positive user experience, banks should continue to prioritize technological innovation and invest in customization of services to remain competitive.
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