國立虎尾科技大學 |

Canadians Redefining R&B : = The Online Marketing of Drake, Justin Bieber, and Jessie Reyez.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Canadians Redefining R&B :/
Reminder of title:	The Online Marketing of Drake, Justin Bieber, and Jessie Reyez.
Author:	Pope, Amara.
Description:	1 online resource (407 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-06, Section: A.
Contained By:	Dissertations Abstracts International85-06A.
Subject:	Racism. -
Online resource:	click for full text (PQDT)
ISBN:	9798381024463

Canadians Redefining R&B : = The Online Marketing of Drake, Justin Bieber, and Jessie Reyez.
Pope, Amara.

Canadians Redefining R&B :The Online Marketing of Drake, Justin Bieber, and Jessie Reyez. - 1 online resource (407 pages)

Source: Dissertations Abstracts International, Volume: 85-06, Section: A.

Thesis (Ph.D.)--The University of Western Ontario (Canada), 2023.

Includes bibliographical references

In a country that long failed to accept, include, and institutionalize R&B music as part of Canadian culture, musical artists Justin Bieber, Drake, and Jessie Reyez have successfully broken-down barriers by having successful careers as racially diverse Canadian R&B artists. This qualitative study surveys the literature on classifications of the R&B genre and of Canadian identities in popular media. The theoretical framework of discourse analysis is used to conduct a brief episodic history of Canadian R&B and to evaluate how the music genre "R&B," is traditionally associated with people who have "Black" and "American" identities, and how a "Canadian" identity is traditionally associated with "white" and "folk" musical artists. I conclude that the ascription of racialized and nationalized identities is found to play a role in each artist's respective inclusion, exclusion, and/or authentication vis a vis R&B. I evaluate how Bieber, Drake, and Reyez each articulate "R&B-ness" and "Canadian-ness" to represent multiple, yet equally Canadian national narratives through their Canadian R&B artist lifestyle brands. In exploring ideas of national identity, intersectionality, digital celebrity, branding, and marketing related to contemporary Canadian popular music genres, the dissertation seeks to answer the question: How have the careers of Justin Bieber, Drake, and Jessie Reyez reinforced, complicated, and/or challenged hegemonic understandings of both "Canadian-ness" and "R&B-ness"? Through textual analyses of their social media posts, brand partnerships, interviews, music videos, and music lyrics, the dissertation traces out how multicultural Canadian artists Bieber, Drake, and Reyez broke into the music industry as "digital stars" (Harvey, 2017) by using online communication strategies, alongside traditional industry practices (such as networking with music industry gatekeepers). A particular focus involves Drake's, Bieber's, and Reyez's brand partnerships and social media strategies, between 2019 and 2022, when the COVID-19 pandemic accelerated the significance of online communications, and the Black Lives Matter movement encouraged changes to racebased music industry classifications. The dissertation includes insights from interviews conducted with 35 U.S. and Canadian marketing professionals and music industry executives in 2020. This study is applicable to explorations of how race, nationality, and music genre categories are classified, cultural branding, and contemporary marketing strategies.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381024463Subjects--Topical Terms:

556369
Racism.
Index Terms--Genre/Form:

554714
Electronic books.

Canadians Redefining R&B : = The Online Marketing of Drake, Justin Bieber, and Jessie Reyez.
LDR:03805ntm a22003377 4500 001 1147691
005 20240916065441.5
006 m o d
007 cr bn ---uuuuu
008 250605s2023 xx obm 000 0 eng d
020 $a 9798381024463
035 $a (MiAaPQ)AAI30737563
035 $a (MiAaPQ)oaiirlibuwocaetd12100
035 $a AAI30737563
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Pope, Amara. $3 1473468
245 1 0 $a Canadians Redefining R&B : $b The Online Marketing of Drake, Justin Bieber, and Jessie Reyez.
264 0 $c 2023
300 $a 1 online resource (407 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 85-06, Section: A.
500 $a Advisor: Keightley, Keir.
502 $a Thesis (Ph.D.)--The University of Western Ontario (Canada), 2023.
504 $a Includes bibliographical references
520 $a In a country that long failed to accept, include, and institutionalize R&B music as part of Canadian culture, musical artists Justin Bieber, Drake, and Jessie Reyez have successfully broken-down barriers by having successful careers as racially diverse Canadian R&B artists. This qualitative study surveys the literature on classifications of the R&B genre and of Canadian identities in popular media. The theoretical framework of discourse analysis is used to conduct a brief episodic history of Canadian R&B and to evaluate how the music genre "R&B," is traditionally associated with people who have "Black" and "American" identities, and how a "Canadian" identity is traditionally associated with "white" and "folk" musical artists. I conclude that the ascription of racialized and nationalized identities is found to play a role in each artist's respective inclusion, exclusion, and/or authentication vis a vis R&B. I evaluate how Bieber, Drake, and Reyez each articulate "R&B-ness" and "Canadian-ness" to represent multiple, yet equally Canadian national narratives through their Canadian R&B artist lifestyle brands. In exploring ideas of national identity, intersectionality, digital celebrity, branding, and marketing related to contemporary Canadian popular music genres, the dissertation seeks to answer the question: How have the careers of Justin Bieber, Drake, and Jessie Reyez reinforced, complicated, and/or challenged hegemonic understandings of both "Canadian-ness" and "R&B-ness"? Through textual analyses of their social media posts, brand partnerships, interviews, music videos, and music lyrics, the dissertation traces out how multicultural Canadian artists Bieber, Drake, and Reyez broke into the music industry as "digital stars" (Harvey, 2017) by using online communication strategies, alongside traditional industry practices (such as networking with music industry gatekeepers). A particular focus involves Drake's, Bieber's, and Reyez's brand partnerships and social media strategies, between 2019 and 2022, when the COVID-19 pandemic accelerated the significance of online communications, and the Black Lives Matter movement encouraged changes to racebased music industry classifications. The dissertation includes insights from interviews conducted with 35 U.S. and Canadian marketing professionals and music industry executives in 2020. This study is applicable to explorations of how race, nationality, and music genre categories are classified, cultural branding, and contemporary marketing strategies.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Racism. $3 556369
650 4 $a Popular music. $2 fast $3 1005456
650 4 $a COVID-19. $3 1335291
650 4 $a Web studies. $3 1148502
650 4 $a Music. $3 649088
655 7 $a Electronic books. $2 local $3 554714
690 $a 0646
690 $a 0413
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of Western Ontario (Canada). $3 1184598
773 0 $t Dissertations Abstracts International $g 85-06A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30737563 $z click for full text (PQDT)