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The Impact of Message Framing and Interactivity in Social Media Posts About Beef Nutrition on Consumer Emotion.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Impact of Message Framing and Interactivity in Social Media Posts About Beef Nutrition on Consumer Emotion./
Author:	Vondracek, Courtney.
Description:	1 online resource (56 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-11.
Contained By:	Masters Abstracts International85-11.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9798382756431

The Impact of Message Framing and Interactivity in Social Media Posts About Beef Nutrition on Consumer Emotion.
Vondracek, Courtney.

The Impact of Message Framing and Interactivity in Social Media Posts About Beef Nutrition on Consumer Emotion. - 1 online resource (56 pages)

Source: Masters Abstracts International, Volume: 85-11.

Thesis (M.A.)--Northern Arizona University, 2024.

Includes bibliographical references

The study delves into the burgeoning reliance of young adults in America on social media as a source of nutritional information, which shapes their perceptions of meat products, notably beef. With the beef industry facing challenges in adapting to this digital trend, this research investigates how message framing of beef nutrition online and the interactivity of these messages can jointly influence audience emotions. A 2 (message framing: gain-mismatched frame vs. loss-matched frame) by 2 (interactivity: high vs. low) online experiment was conducted. A total of 146 Gen Z participants were randomly exposed to one of four message conditions and their subsequent emotional responses were assessed. While matched message framing exhibited no main effect on positive emotions, high message interactivity significantly influenced feelings of positivity and satisfaction. Additionally, a significant interaction effect of message framing and user interactivity on the emotion of feeling good was found. Furthermore, findings revealed positive associations between the concern for climate change and negative emotions of feeling worried, feeling unsafe, and feeling disgusted. Ultimately, the research concludes that Gen Z participants respond most favorably to social media messages featuring high interactivity, and those combining a loss-matched frame with interactivity evoke the most positive emotional reactions. The implications of these findings are discussed, offering both theoretical insights and practical considerations for the beef industry's communication strategies.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382756431Subjects--Topical Terms:

556422
Communication.
Subjects--Index Terms:

Emotional responsesIndex Terms--Genre/Form:

554714
Electronic books.

The Impact of Message Framing and Interactivity in Social Media Posts About Beef Nutrition on Consumer Emotion.
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500 $a Source: Masters Abstracts International, Volume: 85-11.
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502 $a Thesis (M.A.)--Northern Arizona University, 2024.
504 $a Includes bibliographical references
520 $a The study delves into the burgeoning reliance of young adults in America on social media as a source of nutritional information, which shapes their perceptions of meat products, notably beef. With the beef industry facing challenges in adapting to this digital trend, this research investigates how message framing of beef nutrition online and the interactivity of these messages can jointly influence audience emotions. A 2 (message framing: gain-mismatched frame vs. loss-matched frame) by 2 (interactivity: high vs. low) online experiment was conducted. A total of 146 Gen Z participants were randomly exposed to one of four message conditions and their subsequent emotional responses were assessed. While matched message framing exhibited no main effect on positive emotions, high message interactivity significantly influenced feelings of positivity and satisfaction. Additionally, a significant interaction effect of message framing and user interactivity on the emotion of feeling good was found. Furthermore, findings revealed positive associations between the concern for climate change and negative emotions of feeling worried, feeling unsafe, and feeling disgusted. Ultimately, the research concludes that Gen Z participants respond most favorably to social media messages featuring high interactivity, and those combining a loss-matched frame with interactivity evoke the most positive emotional reactions. The implications of these findings are discussed, offering both theoretical insights and practical considerations for the beef industry's communication strategies.
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653 $a Health communication
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653 $a Beef industry
653 $a User interactivity
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710 2 $a Northern Arizona University. $b School of Communication. $3 1473933
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