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Communicator and Reader Perspectives of Climate Change Visual Displays.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Communicator and Reader Perspectives of Climate Change Visual Displays./
Author:	Ward, Rebecca Vee.
Description:	1 online resource (191 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-12, Section: B.
Contained By:	Dissertations Abstracts International84-12B.
Subject:	Load. -
Online resource:	click for full text (PQDT)
ISBN:	9798379653675

Communicator and Reader Perspectives of Climate Change Visual Displays.
Ward, Rebecca Vee.

Communicator and Reader Perspectives of Climate Change Visual Displays. - 1 online resource (191 pages)

Source: Dissertations Abstracts International, Volume: 84-12, Section: B.

Thesis (Ph.D.)--North Carolina State University, 2023.

Includes bibliographical references

Dealing with the threat of climate change requires effective communication to public audiences about climate science and about climate change risks and solutions. Often climate science communication with public audiences makes use of visual displays that seek to convey specific messages about climate change, such as how much warming to expect for a particular region by some future point in time. While such visual displays are pervasive, little is known about climate change communicators' reasons for choosing the visual displays they use in their communications (i.e., which visual displays and why). Additionally, many climate change visual displays are complex and make use of jargon, yet the skills and knowledge needed to understand these, the cognitive load they induce, and how they impact readers' perception of climate change are underexplored. Two related, exploratory studies were carried out to examine climate change visual displays from the perspectives of scientists who use them to communicate to the public about climate change and from adult non-experts who read them to make sense of climate change information. In the first study, interviews were conducted with scientists in which they were asked to choose from a predefined list the visual displays they would be most likely to use in a public talk on climate change. Results revealed that while scientists' specific visual display choices varied, they shared common reasons for how they made their selections. These reasons included how closely a visual display aligned to a scientist's message, whether it accurately represented current climate science, and whether it was perceived to be something a public audience could easily understand. Further, a central theme in participants' messaging was bringing climate change psychologically "closer" to their audience - be it geographically, temporally, socially, or in terms of certainty - and visual displays that enabled this were more likely to be chosen. The second study surveyed adult non-scientists and collected their interpretations of six climate change visual displays (three maps, two graphs, and one diagram), the cognitive load involved with these interpretations, and participants' perceptions of the personal importance of climate change before and after viewing all of the climate change visual displays. Findings from this study were that prior climate knowledge and comprehension of a simple map and graph did not have a significant effect on the comprehension level or accuracy of participants' interpretations of climate change visual displays. These independent variables were also not found to have a significant effect on the cognitive load experienced by participants while interpreting the climate change visual displays. In contrast, accuracy, comprehension level, and participants' cognitive load did vary significantly by visual display, and qualitative comparisons across visual displays offered evidence that visual display design could promote or hinder comprehension. Overall, the climate change engagement of respondents to the survey was found to be higher than most US adults. After viewing the visual displays, nearly half of participants' responses to items measuring perceived personal importance of climate change shifted, but these changes were not found to be significantly different. Taken together, these two studies suggest that visual displays could be designed or described by facilitators (e.g., climate change communicators and educators) in ways that scaffold non-experts' meaning-making. These studies also provide valuable clues into what scientists deem important information for the public to know about climate change, how visual displays support this, and the visual literacy skills needed to understand climate change visual displays.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798379653675Subjects--Topical Terms:

1437809
Load.
Index Terms--Genre/Form:

554714
Electronic books.

Communicator and Reader Perspectives of Climate Change Visual Displays.
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