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Finding the loudest megaphone : = Recognition rewards and narcissistic investors.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Finding the loudest megaphone :/
其他題名:	Recognition rewards and narcissistic investors.
作者:	Stern, Matthew T.
面頁冊數:	1 online resource (134 pages)
附註:	Source: Dissertations Abstracts International, Volume: 78-07, Section: A.
Contained By:	Dissertations Abstracts International78-07A.
標題:	Personality psychology. -
電子資源:	click for full text (PQDT)
ISBN:	9781369468212

Finding the loudest megaphone : = Recognition rewards and narcissistic investors.
Stern, Matthew T.

Finding the loudest megaphone :Recognition rewards and narcissistic investors. - 1 online resource (134 pages)

Source: Dissertations Abstracts International, Volume: 78-07, Section: A.

Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2016.

Includes bibliographical references

The JOBS Act of 2012 established the regulatory infrastructure for crowdfunding platforms to offer securities t o the public. The institutional framework of securities-based crowdfunding platforms adopts aspects of venture capital and rewards-based crowdfunding markets, with startups offering rewards in addition to equity. Using an experiment, I investigate whether a certain type of reward, which I call a recognition reward, tends to attract a narcissistic investor base, which, in turn, leads to an increase in a startup's social media presence. I provide evidence that higher levels of narcissism are associated with a higher value being placed on recognition rewards. In addition I find that narcissists are more likely to post about their investment on social media, and that this is especially true when rewards are offered. A simulation analysis suggests that offering recognition rewards increases the chances that a crowdfunding campaign will be funded and that its investors will post about it on social media. Since higher levels of narcissism are associated with a greater number of friends and followers on social media websites, the simulation also shows that more people are likely to be exposed to the crowdfunding campaign when recognition rewards are offered to investors. Social media exposure allows crowdfunding campaigns to gain attention via social media without violating the restrictions placed on general solicitation, and may also lead to increased advertisement of their products after a campaign is completed.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9781369468212Subjects--Topical Terms:

1180475
Personality psychology.
Subjects--Index Terms:

CrowdfundingIndex Terms--Genre/Form:

554714
Electronic books.

Finding the loudest megaphone : = Recognition rewards and narcissistic investors.
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