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Engaging the Consumer : = Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Engaging the Consumer :/
其他題名:	Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.
作者:	Norman, Amanda.
面頁冊數:	1 online resource (47 pages)
附註:	Source: Masters Abstracts International, Volume: 83-08.
Contained By:	Masters Abstracts International83-08.
標題:	Individual & family studies. -
電子資源:	click for full text (PQDT)
ISBN:	9798759947042

Engaging the Consumer : = Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.
Norman, Amanda.

Engaging the Consumer :Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex. - 1 online resource (47 pages)

Source: Masters Abstracts International, Volume: 83-08.

Thesis (M.A.)--The University of Texas at Dallas, 2021.

Includes bibliographical references

The subject of this thesis revolves around practices of postmaterialist advertising, and its effects on aspirational consumers within the wedding industrial complex. In exploring alternative modes of advertising, I analyze the various ways in which producers operate and cater to consumers within digital and emerging media spaces. Postmaterialism, aspirational consumption, algorithms, anti-advertising, and the wedding industrial complex all play strong roles in the shaping of our society's ideologies, beliefs, values, and wedding traditions. The commodification of love in the modern postmaterialist era gives the wedding industry a unique ability to spark aspirational consumption in a variety of ways. I analyze this specifically through three case studies involving forms of anti-advertising and aspirational consumption: referral advertising, viral advertising, and influencer advertising.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798759947042Subjects--Topical Terms:

1181440
Individual & family studies.
Subjects--Index Terms:

ConsumptionIndex Terms--Genre/Form:

554714
Electronic books.

Engaging the Consumer : = Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.
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