國立虎尾科技大學 |

Evaluate Opportunities in the German Senior Care Market for Carlton Life.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Evaluate Opportunities in the German Senior Care Market for Carlton Life./
作者:	Hecht, Philipp.
面頁冊數:	1 online resource (37 pages)
附註:	Source: Masters Abstracts International, Volume: 85-10.
Contained By:	Masters Abstracts International85-10.
標題:	Demographics. -
電子資源:	click for full text (PQDT)
ISBN:	9798382055480

Evaluate Opportunities in the German Senior Care Market for Carlton Life.
Hecht, Philipp.

Evaluate Opportunities in the German Senior Care Market for Carlton Life. - 1 online resource (37 pages)

Source: Masters Abstracts International, Volume: 85-10.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2015.

Includes bibliographical references

This thesis is based on the CEMS business project Evaluate opportunities in the German senior care market for Carlton Life.It focuses on the development of an optimal strategy for Carlton Life, a Portuguese senior care operator, to enter the German senior care market by attracting German seniors to Portugal in order to reach its ambitious growth objectives. The project was conducted in collaboration with Menlo Capital, a Portuguese private equity firm and minority shareholder of Carlton Life. A new business model is proposed that focuses on offering short-term stationary care in collaboration with hotel partners.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382055480Subjects--Topical Terms:

1004800
Demographics.
Index Terms--Genre/Form:

554714
Electronic books.

Evaluate Opportunities in the German Senior Care Market for Carlton Life.
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