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Big Data Business Models in the Food Retail Industry : = The Role of Digital Platforms.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Big Data Business Models in the Food Retail Industry :/
其他題名:	The Role of Digital Platforms.
作者:	Ludovico, Ines Maria Leonardo Gestosa Amaral.
面頁冊數:	1 online resource (40 pages)
附註:	Source: Masters Abstracts International, Volume: 85-09.
Contained By:	Masters Abstracts International85-09.
標題:	Psychology. -
電子資源:	click for full text (PQDT)
ISBN:	9798381911305

Big Data Business Models in the Food Retail Industry : = The Role of Digital Platforms.
Ludovico, Ines Maria Leonardo Gestosa Amaral.

Big Data Business Models in the Food Retail Industry :The Role of Digital Platforms. - 1 online resource (40 pages)

Source: Masters Abstracts International, Volume: 85-09.

Thesis (M.M.)--Universidade Catolica Portuguesa (Portugal), 2023.

Includes bibliographical references

The emergence of digital technologies has transformed the global economy by enabling businesses to collect and analyse vast amounts of data. This has given organizations unprecedented insights into consumer behaviour and preferences, allowing them to tailor their products and services to meet the changing needs of their customers. The use of big data has also had a profound impact on market structures and brand management practices, shifting power from marketers to consumers. Furthermore, businesses are using big data to gain a deeper understanding of their customers and respond to changing consumer needs and preferences. The use of big data in mobile apps can enhance the customer experience and boost the value delivered to customers by providing personalized offers. In this thesis, we investigate the use of big data in the business model of a retail food company operating in Portugal. We explore how it uses big data to distribute discounts and other offers to customers through its mobile app. The approach used was a qualitative exploratory study, using semi structured interviews with industry experts. The findings show that the company does not currently prioritize using big data in its operations and that a lack of data variety may hinder its growth. We also mentioned that while e-commerce is a potential avenue for growth, there is still much work to be done before this can be implemented successfully.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381911305Subjects--Topical Terms:

555998
Psychology.
Index Terms--Genre/Form:

554714
Electronic books.

Big Data Business Models in the Food Retail Industry : = The Role of Digital Platforms.
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500 $a Source: Masters Abstracts International, Volume: 85-09.
500 $a Advisor: Bohnsack, Rene;Marante, Claudia Antunes.
502 $a Thesis (M.M.)--Universidade Catolica Portuguesa (Portugal), 2023.
504 $a Includes bibliographical references
520 $a The emergence of digital technologies has transformed the global economy by enabling businesses to collect and analyse vast amounts of data. This has given organizations unprecedented insights into consumer behaviour and preferences, allowing them to tailor their products and services to meet the changing needs of their customers. The use of big data has also had a profound impact on market structures and brand management practices, shifting power from marketers to consumers. Furthermore, businesses are using big data to gain a deeper understanding of their customers and respond to changing consumer needs and preferences. The use of big data in mobile apps can enhance the customer experience and boost the value delivered to customers by providing personalized offers. In this thesis, we investigate the use of big data in the business model of a retail food company operating in Portugal. We explore how it uses big data to distribute discounts and other offers to customers through its mobile app. The approach used was a qualitative exploratory study, using semi structured interviews with industry experts. The findings show that the company does not currently prioritize using big data in its operations and that a lack of data variety may hinder its growth. We also mentioned that while e-commerce is a potential avenue for growth, there is still much work to be done before this can be implemented successfully.
520 $a O aparecimento de tecnologias digitais transformou a economia global, permitindo as empresas adquirirem e analisarem grandes quantidades de dados, o que deu as organizacoes conhecimentos sobre o comportamento e as preferencias do consumidor, permitindo que adaptassem os seus produtos e servicos as necessidades dos clientes. O big data tambem teve um impacto profundo nas estruturas de mercado e nas praticas de gestao de marcas, transferindo o poder dos profissionais de marketing para os consumidores. Alem disso, as empresas estao a usar big data para obter uma percecao mais profunda dos seus clientes e responder as mudancas nas necessidades e preferencias dos consumidores. O big data em aplicacoes moveis pode aprimorar a experiencia do cliente e aumentar o valor entregue, fornecendo ofertas personalizadas. Neste estudo, investigamos a utilizacao do big data no modelo de negocio de uma empresa de retalho alimentar a operar em Portugal. Exploramos como esta empresa usa big data para distribuir descontos e outras ofertas aos clientes atraves da sua aplicacao movel. A abordagem utilizada foi um estudo exploratorio qualitativo, por meio de entrevistas semiestruturadas com especialistas do setor. Os resultados mostram-nos que a empresa atualmente nao prioriza o uso de big data nas suas operacoes e que a falta de variedade de dados pode estar a atrasar a sua implementacao. Tambem mencionamos que, embora o e-commerceseja uma via potencial de crescimento, ainda ha muito trabalho a ser feito antes que possa ser implementado com sucesso na empresa.
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