國立虎尾科技大學 |

The Rise of AI-powered Search Engines : = Implications for Online Search Behavior and Search Advertising.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	The Rise of AI-powered Search Engines :/
其他題名:	Implications for Online Search Behavior and Search Advertising.
作者:	Garlough-Shah, Gabriel.
面頁冊數:	1 online resource (120 pages)
附註:	Source: Masters Abstracts International, Volume: 85-12.
Contained By:	Masters Abstracts International85-12.
標題:	Behavioral psychology. -
電子資源:	click for full text (PQDT)
ISBN:	9798383164457

The Rise of AI-powered Search Engines : = Implications for Online Search Behavior and Search Advertising.
Garlough-Shah, Gabriel.

The Rise of AI-powered Search Engines :Implications for Online Search Behavior and Search Advertising. - 1 online resource (120 pages)

Source: Masters Abstracts International, Volume: 85-12.

Thesis (M.A.)--University of Minnesota, 2024.

Includes bibliographical references

The emergence of AI-powered search engines (AIPSEs) present enormous opportunities and challenges for the future of research on search engine behavior and advertising alike. To address these opportunities and challenges, a multimethod study (survey and online observation) was conducted examining relationships surrounding perceptions of different technological affordances offered by AIPSEs and traditional search engines (TSEs), motivations for using each type of SE, behavioral intentions to use each in the future, and actual use behavior. Survey results show that participants perceive the technological affordances of AIPSEs and TSEs to be distinct in several facets, finding AIPSEs to be more cool, social, and responsive while finding that TSEs provide more variety and are easier to navigate. Online search observation results showed heavier reliance on TSEs than AIPSEs, more elaborative keyword use on AIPSEs, and heightened use of AIPSEs in advice-seeking circumstances, among other findings. These results offer both theoretical and practical implications.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798383164457Subjects--Topical Terms:

1179418
Behavioral psychology.
Subjects--Index Terms:

AdvertisingIndex Terms--Genre/Form:

554714
Electronic books.

The Rise of AI-powered Search Engines : = Implications for Online Search Behavior and Search Advertising.
LDR:02495ntm a22004217 4500 001 1150209
005 20241022111615.5
006 m o d
007 cr bn ---uuuuu
008 250605s2024 xx obm 000 0 eng d
020 $a 9798383164457
035 $a (MiAaPQ)AAI31300451
035 $a AAI31300451
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Garlough-Shah, Gabriel. $3 1476649
245 1 4 $a The Rise of AI-powered Search Engines : $b Implications for Online Search Behavior and Search Advertising.
264 0 $c 2024
300 $a 1 online resource (120 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 85-12.
500 $a Advisor: Huh, Jisu.
502 $a Thesis (M.A.)--University of Minnesota, 2024.
504 $a Includes bibliographical references
520 $a The emergence of AI-powered search engines (AIPSEs) present enormous opportunities and challenges for the future of research on search engine behavior and advertising alike. To address these opportunities and challenges, a multimethod study (survey and online observation) was conducted examining relationships surrounding perceptions of different technological affordances offered by AIPSEs and traditional search engines (TSEs), motivations for using each type of SE, behavioral intentions to use each in the future, and actual use behavior. Survey results show that participants perceive the technological affordances of AIPSEs and TSEs to be distinct in several facets, finding AIPSEs to be more cool, social, and responsive while finding that TSEs provide more variety and are easier to navigate. Online search observation results showed heavier reliance on TSEs than AIPSEs, more elaborative keyword use on AIPSEs, and heightened use of AIPSEs in advice-seeking circumstances, among other findings. These results offer both theoretical and practical implications.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Behavioral psychology. $3 1179418
650 4 $a Behavioral sciences. $3 1148596
653 $a Advertising
653 $a Affordance perceptions
653 $a Consumer behaviors
653 $a Large language models
653 $a Motivation
653 $a Search engines
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0800
690 $a 0602
690 $a 0384
710 2 $a University of Minnesota. $b Mass Communication. $3 1180550
710 2 $a ProQuest Information and Learning Co. $3 1178819
773 0 $t Masters Abstracts International $g 85-12.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31300451 $z click for full text (PQDT)