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Why is This Green? A Mixed Methods Extension of the Green Consumer Literature.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Why is This Green? A Mixed Methods Extension of the Green Consumer Literature./
Author:	Bradbury, Daniel R.
Description:	1 online resource (169 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-12, Section: B.
Contained By:	Dissertations Abstracts International85-12B.
Subject:	Home economics. -
Online resource:	click for full text (PQDT)
ISBN:	9798382778051

Why is This Green? A Mixed Methods Extension of the Green Consumer Literature.
Bradbury, Daniel R.

Why is This Green? A Mixed Methods Extension of the Green Consumer Literature. - 1 online resource (169 pages)

Source: Dissertations Abstracts International, Volume: 85-12, Section: B.

Thesis (Ph.D.)--The Florida State University, 2023.

Includes bibliographical references

The marketing literature on consumer responses to environmentally friendly programs, products, and communications (together referred to as "green initiatives") is widely diverse in operationalizations and definitions, varied in outcomes and moderators, and limited in comparable characteristics. The three essays proposed for this dissertation offer a reconciliation of this broad literature stream and empirically test a new conceptualization of green perceptions, developed with a grounded theory approach. This dissertation offers three contributions to the literature. First, a comprehensive model based on a systematic review of the existing literature is offered. Second, a new conceptualization of green perceptions, the first to be multidimensional, is developed and tested. Third, this new conceptualization is nomologically validated across different types of green initiatives.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382778051Subjects--Topical Terms:

568501
Home economics.
Subjects--Index Terms:

Corporate social responsibilityIndex Terms--Genre/Form:

554714
Electronic books.

Why is This Green? A Mixed Methods Extension of the Green Consumer Literature.
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