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Passing the Flame : = Place Branding, Destination Marketing, and Ancestral Tourism.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Passing the Flame :/
其他題名:	Place Branding, Destination Marketing, and Ancestral Tourism.
作者:	Longo, Stephanie A.
面頁冊數:	1 online resource (192 pages)
附註:	Source: Dissertations Abstracts International, Volume: 85-11, Section: A.
Contained By:	Dissertations Abstracts International85-11A.
標題:	Communication. -
電子資源:	click for full text (PQDT)
ISBN:	9798382331690

Passing the Flame : = Place Branding, Destination Marketing, and Ancestral Tourism.
Longo, Stephanie A.

Passing the Flame :Place Branding, Destination Marketing, and Ancestral Tourism. - 1 online resource (192 pages)

Source: Dissertations Abstracts International, Volume: 85-11, Section: A.

Thesis (D.Sc.)--Regent University, 2024.

Includes bibliographical references

Ancestral tourism focuses on travel to the location from where a traveler's family originally came before settling in the traveler's native country. Various countries with large emigrant populations are beginning to turn their attention to this growing industry. Ancestral tourists cannot be defined as a resident or tourist but, rather, as something in between. This dissertation will address the industry, how ancestral tourism is an untapped market, and what efforts can effectively attract this specific group of travelers. By introducing the concept of ancestral homeland marketing, this study seeks to assist places wishing to brand and market themselves as an ancestral homeland destination.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382331690Subjects--Topical Terms:

556422
Communication.
Subjects--Index Terms:

Ancestral homeland marketingIndex Terms--Genre/Form:

554714
Electronic books.

Passing the Flame : = Place Branding, Destination Marketing, and Ancestral Tourism.
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653 $a Destination marketing
653 $a Place branding
653 $a Place marketing
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