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Social Influences on Consumption Decisions.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Social Influences on Consumption Decisions./
Author:	Kim, Pureum.
Description:	1 online resource (80 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-12, Section: B.
Contained By:	Dissertations Abstracts International85-12B.
Subject:	Home economics. -
Online resource:	click for full text (PQDT)
ISBN:	9798382839462

Social Influences on Consumption Decisions.
Kim, Pureum.

Social Influences on Consumption Decisions. - 1 online resource (80 pages)

Source: Dissertations Abstracts International, Volume: 85-12, Section: B.

Thesis (Ph.D.)--The University of Arizona, 2024.

Includes bibliographical references

Despite an increasing interest in the topic of marketing and politics, scholars have paid scant attention to a growing citizen stakeholders' behavior: small donor contributions to political campaigns. We examine how the different formats of contribution (i.e., monetary donations and the purchase of political merchandise) influence donors' other political behaviors. The paper makes several contributions: (1) while prior work has examined how political behavior (such as support for a political party) affects consumer purchase decisions, we are the first to examine how political consumption affects political behavior; (2) we demonstrate how purchasing political merchandise (vs. making an equivalent monetary donation) reduces the likelihood of engagement in subsequent political behaviors, such as voting; (3) we offer insights for political operatives and public policy advocates on how to increase citizens' political engagement through the donation format. To examine this unique phenomenon, we focus on four distinct election cycles and use a multi-methods approach: analysis of an archival dataset, a longitudinal survey of actual donors, and a set of experiments, including actual consumption of political merchandise.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382839462Subjects--Topical Terms:

568501
Home economics.
Subjects--Index Terms:

Political behaviorsIndex Terms--Genre/Form:

554714
Electronic books.

Social Influences on Consumption Decisions.
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