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Social Influences on Consumption Decisions.
紀錄類型:
書目-語言資料,手稿 : Monograph/item
正題名/作者:
Social Influences on Consumption Decisions./
作者:
Kim, Pureum.
面頁冊數:
1 online resource (80 pages)
附註:
Source: Dissertations Abstracts International, Volume: 85-12, Section: B.
Contained By:
Dissertations Abstracts International85-12B.
標題:
Social psychology. -
電子資源:
click for full text (PQDT)
ISBN:
9798382839462
Social Influences on Consumption Decisions.
Kim, Pureum.
Social Influences on Consumption Decisions.
- 1 online resource (80 pages)
Source: Dissertations Abstracts International, Volume: 85-12, Section: B.
Thesis (Ph.D.)--The University of Arizona, 2024.
Includes bibliographical references
Despite an increasing interest in the topic of marketing and politics, scholars have paid scant attention to a growing citizen stakeholders' behavior: small donor contributions to political campaigns. We examine how the different formats of contribution (i.e., monetary donations and the purchase of political merchandise) influence donors' other political behaviors. The paper makes several contributions: (1) while prior work has examined how political behavior (such as support for a political party) affects consumer purchase decisions, we are the first to examine how political consumption affects political behavior; (2) we demonstrate how purchasing political merchandise (vs. making an equivalent monetary donation) reduces the likelihood of engagement in subsequent political behaviors, such as voting; (3) we offer insights for political operatives and public policy advocates on how to increase citizens' political engagement through the donation format. To examine this unique phenomenon, we focus on four distinct election cycles and use a multi-methods approach: analysis of an archival dataset, a longitudinal survey of actual donors, and a set of experiments, including actual consumption of political merchandise.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024
Mode of access: World Wide Web
ISBN: 9798382839462Subjects--Topical Terms:
554804
Social psychology.
Subjects--Index Terms:
Political behaviorsIndex Terms--Genre/Form:
554714
Electronic books.
Social Influences on Consumption Decisions.
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Source: Dissertations Abstracts International, Volume: 85-12, Section: B.
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Advisor: Ghosh, Anastasiya Pocheptsova.
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Includes bibliographical references
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Despite an increasing interest in the topic of marketing and politics, scholars have paid scant attention to a growing citizen stakeholders' behavior: small donor contributions to political campaigns. We examine how the different formats of contribution (i.e., monetary donations and the purchase of political merchandise) influence donors' other political behaviors. The paper makes several contributions: (1) while prior work has examined how political behavior (such as support for a political party) affects consumer purchase decisions, we are the first to examine how political consumption affects political behavior; (2) we demonstrate how purchasing political merchandise (vs. making an equivalent monetary donation) reduces the likelihood of engagement in subsequent political behaviors, such as voting; (3) we offer insights for political operatives and public policy advocates on how to increase citizens' political engagement through the donation format. To examine this unique phenomenon, we focus on four distinct election cycles and use a multi-methods approach: analysis of an archival dataset, a longitudinal survey of actual donors, and a set of experiments, including actual consumption of political merchandise.
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