國立虎尾科技大學 |

An empirical investigation into the effects of shopping motivation on store environment -value relationship.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	An empirical investigation into the effects of shopping motivation on store environment -value relationship./
作者:	Singh, Renu.
面頁冊數:	1 online resource (110 pages)
附註:	Source: Dissertations Abstracts International, Volume: 68-06, Section: A.
Contained By:	Dissertations Abstracts International68-06A.
標題:	Aesthetics. -
電子資源:	click for full text (PQDT)
ISBN:	9780542852336

An empirical investigation into the effects of shopping motivation on store environment -value relationship.
Singh, Renu.

An empirical investigation into the effects of shopping motivation on store environment -value relationship. - 1 online resource (110 pages)

Source: Dissertations Abstracts International, Volume: 68-06, Section: A.

Thesis (Ph.D.)--The Florida State University, 2006.

Includes bibliographical references

A recent survey by IBM institute for Business Value reports that fifty four percent retailers are improving upon their store design to facilitate a rich experience for their customers. These changes stress upon improved functionality and efficiency of the store as well as making the shopping task a fun activity. Retailers are recognizing that today's shopper is not only seeking utilitarian benefits but also desires fulfillment at an emotional level. Thus, the store environment has to be geared towards facilitating both the utilitarian and hedonic desires of a consumer. Traditionally, researchers have studied the effect of store environment on cognitive evaluations of customers. These cognitive evaluations include perceived merchandise quality, perceived price, perceived service quality etc. This study broadens the scope of store environment research to affective evaluations as well. The main purpose of the study is to examine the role of store environment on customers' internal evaluations which constitute both utilitarian and hedonic evaluations; and how these evaluations lead to the customers' judgment of overall value. Additionally, it is proposed that store environment will not impact all the customers in a similar manner. Customers will value only those consequences which they desire. Therefore for some customers the primary drivers of value will be utilitarian benefits whereas for others hedonic benefits. Customer's shopping motivation is identified as the moderating factor in the model. Data were collected using a survey methodology. Shoppers' perception of store environment was recorded after they had visited a particular store. They were also asked about various cognitive and affective evaluations they made in the store as well as their perceptions of overall value received. Generally the model presented in this study was supported. The three dimensions of store environment---social factors, ambiance and design factors were found to influence evaluations of merchandise quality, interpersonal quality, price, efficiency, enjoyment, appeal and escapism. Additionally, these evaluations contribute to the customers' perceptions of overall value. Individual perceptions of value lead the customers to spend more time in the store and create a desire to visit the store again. The equivalence of the model for recreational and task oriented shoppers was also examined in the study. Findings suggest that the value formation for recreational and task oriented shoppers is different. Whereas, recreational shoppers take both cognitive and affective evaluations into account while forming value perceptions; task oriented shoppers are more inclined towards cognitive evaluations such as perceptions of interpersonal quality, efficiency, merchandise quality and price. In sum, this study emphasizes that store environment impacts consumer perceptions of utilitarian and hedonic benefits offered by the store, and may influence different types of shoppers in unique ways.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9780542852336Subjects--Topical Terms:

555008
Aesthetics.
Subjects--Index Terms:

Environment-value relationshipIndex Terms--Genre/Form:

554714
Electronic books.

An empirical investigation into the effects of shopping motivation on store environment -value relationship.
LDR:04484ntm a22004217 4500 001 1151087
005 20241104055709.5
006 m o d
007 cr bn ---uuuuu
008 250605s2006 xx obm 000 0 eng d
020 $a 9780542852336
035 $a (MiAaPQ)AAI3232452
035 $a AAI3232452
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Singh, Renu. $3 1477769
245 1 3 $a An empirical investigation into the effects of shopping motivation on store environment -value relationship.
264 0 $c 2006
300 $a 1 online resource (110 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 68-06, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Cradit, J. Dennis.
502 $a Thesis (Ph.D.)--The Florida State University, 2006.
504 $a Includes bibliographical references
520 $a A recent survey by IBM institute for Business Value reports that fifty four percent retailers are improving upon their store design to facilitate a rich experience for their customers. These changes stress upon improved functionality and efficiency of the store as well as making the shopping task a fun activity. Retailers are recognizing that today's shopper is not only seeking utilitarian benefits but also desires fulfillment at an emotional level. Thus, the store environment has to be geared towards facilitating both the utilitarian and hedonic desires of a consumer. Traditionally, researchers have studied the effect of store environment on cognitive evaluations of customers. These cognitive evaluations include perceived merchandise quality, perceived price, perceived service quality etc. This study broadens the scope of store environment research to affective evaluations as well. The main purpose of the study is to examine the role of store environment on customers' internal evaluations which constitute both utilitarian and hedonic evaluations; and how these evaluations lead to the customers' judgment of overall value. Additionally, it is proposed that store environment will not impact all the customers in a similar manner. Customers will value only those consequences which they desire. Therefore for some customers the primary drivers of value will be utilitarian benefits whereas for others hedonic benefits. Customer's shopping motivation is identified as the moderating factor in the model. Data were collected using a survey methodology. Shoppers' perception of store environment was recorded after they had visited a particular store. They were also asked about various cognitive and affective evaluations they made in the store as well as their perceptions of overall value received. Generally the model presented in this study was supported. The three dimensions of store environment---social factors, ambiance and design factors were found to influence evaluations of merchandise quality, interpersonal quality, price, efficiency, enjoyment, appeal and escapism. Additionally, these evaluations contribute to the customers' perceptions of overall value. Individual perceptions of value lead the customers to spend more time in the store and create a desire to visit the store again. The equivalence of the model for recreational and task oriented shoppers was also examined in the study. Findings suggest that the value formation for recreational and task oriented shoppers is different. Whereas, recreational shoppers take both cognitive and affective evaluations into account while forming value perceptions; task oriented shoppers are more inclined towards cognitive evaluations such as perceptions of interpersonal quality, efficiency, merchandise quality and price. In sum, this study emphasizes that store environment impacts consumer perceptions of utilitarian and hedonic benefits offered by the store, and may influence different types of shoppers in unique ways.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Aesthetics. $3 555008
650 4 $a Design. $3 595500
650 4 $a Studies. $3 1437762
650 4 $a Cognition & reasoning. $3 1372461
650 4 $a Models. $3 1469585
650 4 $a Social impact. $3 1477770
650 4 $a Perceptions. $3 1372697
653 $a Environment-value relationship
653 $a Motivation
653 $a Retail
653 $a Shopping
653 $a Store environment
653 $a Value
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0650
690 $a 0389
710 2 $a The Florida State University. $3 1185244
710 2 $a ProQuest Information and Learning Co. $3 1178819
773 0 $t Dissertations Abstracts International $g 68-06A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3232452 $z click for full text (PQDT)