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Assessing Narrative Fidelity : = Development and Test of the Narrative Fidelity Scale (NFS-23).

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Assessing Narrative Fidelity :/
Reminder of title:	Development and Test of the Narrative Fidelity Scale (NFS-23).
Author:	Ricks, Johnny Lemar.
Description:	1 online resource (46 pages)
Notes:	Source: Masters Abstracts International, Volume: 82-04.
Contained By:	Masters Abstracts International82-04.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9798678130556

Assessing Narrative Fidelity : = Development and Test of the Narrative Fidelity Scale (NFS-23).
Ricks, Johnny Lemar.

Assessing Narrative Fidelity :Development and Test of the Narrative Fidelity Scale (NFS-23). - 1 online resource (46 pages)

Source: Masters Abstracts International, Volume: 82-04.

Thesis (M.A.)--Wayne State University, 2018.

Includes bibliographical references

This thesis was aimed at creating a narrative fidelity measure (NFS-23), based on Walter Fisher's (1984) Narrative Paradigm. Narrative fidelity is concerned with the influence and impact of values on the communication process. Based on the findings of prior research, this study sought to determine NFS-23 correlation with Coombs & Holladay's (1996) Organizational Reputation scale (OR-10). Narrative fidelity was anticipated to be a positive predictor in a post-crisis communication condition. Results indicated that NFS-23 Cronbach alpha reliability was satisfactory (0.85, N = 46). Moreover, OR-10 Cronbach alpha reliability was satisfactory (0.87, N = 51), and the NFS-23 was positively correlated with the OR-10. These findings suggest that narrative fidelity has utility when evaluating the efficacy of crisis communication messages, especially in organizational crisis situations. Theoretical and practical implications are discussed.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798678130556Subjects--Topical Terms:

556422
Communication.
Subjects--Index Terms:

Crisis communicationIndex Terms--Genre/Form:

554714
Electronic books.

Assessing Narrative Fidelity : = Development and Test of the Narrative Fidelity Scale (NFS-23).
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