國立虎尾科技大學 |

Introduction to e-commerce

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Introduction to e-commerce/ by Zheng Qin ... [et al.].
其他作者:	Qin, Zheng.
出版者:	Singapore :Springer Nature Singapore : : 2024.,
面頁冊數:	xx, 714 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Electronic commerce. -
電子資源:	https://doi.org/10.1007/978-981-97-7790-7
ISBN:	9789819777907

Introduction to e-commerce
Introduction to e-commerce[electronic resource] /by Zheng Qin ... [et al.]. - Singapore :Springer Nature Singapore :2024. - xx, 714 p. :ill. (some col.), digital ;24 cm. - E-commerce in theory and practice,3004-930X. - E-commerce in theory and practice..

Chapter 1. E-commerce basics -- Chapter 2. E-commerce culture -- Chapter 3. Electronic commerce support technology -- Chapter 4. E-commerce payment -- Chapter 5. Electronic commerce security technology -- Chapter 6. Electronic commerce and law -- Chapter 7. Electronic commerce architecture and system design -- Chapter 8. Mobile e-commerce -- Chapter 9. Network applied psychology -- Chapter 10. Electronic commerce case study.

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.

ISBN: 9789819777907

Standard No.: 10.1007/978-981-97-7790-7doiSubjects--Topical Terms:

557942
Electronic commerce.

LC Class. No.: HF5548.32

Dewey Class. No.: 658.872

Introduction to e-commerce
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520 $a This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.
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