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Unpacking micro-influence within the Australian creative sectors = a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Unpacking micro-influence within the Australian creative sectors/ by Lisa Harrison.
其他題名:	a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /
作者:	Harrison, Lisa.
出版者:	Singapore :Springer Nature Singapore : : 2024.,
面頁冊數:	xxv, 213 p. :ill. (chiefly color), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Digital and New Media. -
電子資源:	https://doi.org/10.1007/978-981-97-5914-9
ISBN:	9789819759149

Unpacking micro-influence within the Australian creative sectors = a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /
Harrison, Lisa.

Unpacking micro-influence within the Australian creative sectorsa theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /[electronic resource] :by Lisa Harrison. - Singapore :Springer Nature Singapore :2024. - xxv, 213 p. :ill. (chiefly color), digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: Methodology -- Chapter 3: Literature Review -- Chapter 4: Understanding Micro-influencer Networks -- Chapter 5: Personal Attributes of Micro-Influencers -- Chapter 6: Content that Influences -- Chapter 7: Strategies for Attaining and Maintaining Micro-influence -- Chapter 8: Outcomes Generated -- Chapter 9: Professional Development Pathway -- Chapter 10: Conclusion and Future Outlook.

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing. Dr. Lisa Harrison is an expert in digital influence and micro-influencers within the creative industries. She has a Doctorate in Creative Industries from the Queensland University of Technology and over 25 years of practical experience. She is also currently a lecturer at Flinders University, and her research on micro-influencers is groundbreaking and serves as a guide for those aiming to excel in this field. In addition to her academic work, she has won several industry awards and is dedicated to fostering business excellence and academic growth.

ISBN: 9789819759149

Standard No.: 10.1007/978-981-97-5914-9doiSubjects--Topical Terms:

1365797
Digital and New Media.

LC Class. No.: HM754

Dewey Class. No.: 302.2310994

Unpacking micro-influence within the Australian creative sectors = a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /
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