國立虎尾科技大學 |

Cosmetics marketing strategy in the era of the digital ecosystem = revolutionizing beauty in the new market frontier /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Cosmetics marketing strategy in the era of the digital ecosystem/ by Young Won Park, Paul Hong.
其他題名:	revolutionizing beauty in the new market frontier /
作者:	Park, Young Won.
其他作者:	Hong, Paul.
出版者:	Singapore :Springer Nature Singapore : : 2024.,
面頁冊數:	xvi, 224 p. :ill. (chiefly color), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Cosmetics industry. -
電子資源:	https://doi.org/10.1007/978-981-97-3674-4
ISBN:	9789819736744

Cosmetics marketing strategy in the era of the digital ecosystem = revolutionizing beauty in the new market frontier /
Park, Young Won.

Cosmetics marketing strategy in the era of the digital ecosystemrevolutionizing beauty in the new market frontier /[electronic resource] :by Young Won Park, Paul Hong. - Singapore :Springer Nature Singapore :2024. - xvi, 224 p. :ill. (chiefly color), digital ;24 cm.

Chapter 1. Cosmetics Industry Trends in the era of DX -- Chapter 2. Strategies For An E-Commerce Platform Business In Cosmetics Industry -- Chapter 3. Cosmetics industry word of mouth marketing strategy -- Chapter 4. Cosmetics ODM Strategy: Case Study of COSMAX -- Chapter 5. Cosmetic Firms Marketing Strategy: Case Study of Shiseido -- Chapter 6. Cosmetic Firms Marketing Strategy: Case Study of FNCL -- Chapter 7. Cosmetic Firms Marketing Strategy: Case Study of Amore Pacific -- Chapter 8. Cosmetic Firms Marketing Strategy: Case Study of LG Chemical -- Chapter 9. Concluding remarks and future research issues -- Chapter 10. Outlook: Cosmetics Marketing Strategy in the era of DX.

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty-hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries-the cosmetics industry in particular-have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L'Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific) The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%) With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.

ISBN: 9789819736744

Standard No.: 10.1007/978-981-97-3674-4doiSubjects--Topical Terms:

555761
Cosmetics industry.

LC Class. No.: HD9970.5.C672

Dewey Class. No.: 338.766855

Cosmetics marketing strategy in the era of the digital ecosystem = revolutionizing beauty in the new market frontier /
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