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Greener products = the making and marketing of sustainable brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Greener products/ Al Iannuzzi.
其他題名:	the making and marketing of sustainable brands /
作者:	Iannuzzi, Al.
出版者:	Boca Raton :CRC Press, : c2012.,
面頁冊數:	1 online resource (xvii, 191 p.) :ill. :
附註:	"A CRC title."
標題:	Green products. -
電子資源:	https://www.taylorfrancis.com/books/9780429106910
ISBN:	9781439854990 (electronic bk.)

Greener products = the making and marketing of sustainable brands /
Iannuzzi, Al.

Greener productsthe making and marketing of sustainable brands /[electronic resource] :Al Iannuzzi. - Boca Raton :CRC Press,c2012. - 1 online resource (xvii, 191 p.) :ill.

"A CRC title."

Includes bibliographical references and index.

Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.

ISBN: 9781439854990 (electronic bk.)Subjects--Topical Terms:

569439
Green products.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5413 / .I16 2012eb

Dewey Class. No.: 658.8/02

Greener products = the making and marketing of sustainable brands /
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245 1 0 $a Greener products $h [electronic resource] : $b the making and marketing of sustainable brands / $c Al Iannuzzi.
260 $a Boca Raton : $b CRC Press, $c c2012.
300 $a 1 online resource (xvii, 191 p.) : $b ill.
500 $a "A CRC title."
504 $a Includes bibliographical references and index.
505 0 $a Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
520 $a As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.
588 0 $a Print version record.
650 0 $a Green products. $3 569439
650 0 $a Green marketing. $3 643664
655 4 $a Electronic books. $2 local $3 554714
856 4 0 $u https://www.taylorfrancis.com/books/9780429106910