國立虎尾科技大學 |

Modern marketing using AI = leverage AI-enabled marketing automation and insights to drive customer journeys and maximize your brand equity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Modern marketing using AI / Malay A. Upadhyay, Pooja Chitnis.
其他題名:	leverage AI-enabled marketing automation and insights to drive customer journeys and maximize your brand equity /
作者:	Upadhyay, Malay A.
其他作者:	Chitnis, Pooja,
面頁冊數:	1 online resource (331 pages)
標題:	COMPUTERS / Internet / General. -
電子資源:	https://portal.igpublish.com/iglibrary/search/BPB0000290.html
ISBN:	9789391030216

Modern marketing using AI = leverage AI-enabled marketing automation and insights to drive customer journeys and maximize your brand equity /
Upadhyay, Malay A.

Modern marketing using AI leverage AI-enabled marketing automation and insights to drive customer journeys and maximize your brand equity /[electronic resource] :Malay A. Upadhyay, Pooja Chitnis. - 1 online resource (331 pages)

Includes bibliographical references and index.

Modern marketing using AI : leverage AI-enabled marketing automation and insights to drive customer journeys and maximize your brand equity -- About the Authors -- About the Reviewer -- Acknowledgements -- Preface -- Table of Contents -- Section 1: Understanding the Brand Journey -- Chapter 1: The Importance of Brand Equity -- Chapter 2: A Typical Brand Journey -- Chapter 3: The Convergence of Marketing, Sales, and Customer Success -- Chapter 4: AI and the Future of Marketing -- Section 2: Attracting Customers -- Chapter 5: Validating Your Brand and Product -- Chapter 6: Brand Identity -- Chapter 7: Brand Awareness – Web Presence -- Chapter 8: Brand Awareness – Social Media -- Chapter 9: Brand Awareness – Online Ads -- Section 3: Winning the Customers -- Chapter 10: Operational Alignment and Automation -- Chapter 11: Brand Credibility -- Chapter 12: Brand Engagement -- Chapter 13: Selling Strategies -- Section 4: Turning the Customers into Fans -- Chapter 14: Customer On boarding -- Chapter 15: Brand Receptivity -- Chapter 16: Brand Resonance -- Chapter 17: How to Prepare for the AI Era -- References -- Index.

Access restricted to authorized users and institutions.

How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.

Mode of access: World Wide Web.

ISBN: 9789391030216Subjects--Topical Terms:

848847
COMPUTERS / Internet / General.
Index Terms--Genre/Form:

554714
Electronic books.

Modern marketing using AI = leverage AI-enabled marketing automation and insights to drive customer journeys and maximize your brand equity /
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520 3 $a How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.
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