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Handbook on big data marketing and management in tourism and hospitality /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook on big data marketing and management in tourism and hospitality // edited by Nikolaos Stylos, Jeremy Zwiegelaar.
其他題名:	Big data marketing and management in tourism and hospitality
其他作者:	Zwiegelaar, Jeremy,
出版者:	Cheltenham ; Edward Elgar Publishing, : c2025.,
面頁冊數:	xiii, 367 p. :ill. ; : 25 cm.;
標題:	Big data. -
ISBN:	9781035300129

Handbook on big data marketing and management in tourism and hospitality /
Handbook on big data marketing and management in tourism and hospitality /Big data marketing and management in tourism and hospitalityedited by Nikolaos Stylos, Jeremy Zwiegelaar. - Cheltenham ; Edward Elgar Publishing,c2025. - xiii, 367 p. :ill. ;25 cm. - Research handbooks in tourism. - Research handbooks in tourism..

Includes bibliographical references and index.

ISBN: 9781035300129NT6786

Standard No.: CIPO000211006Subjects--Topical Terms:

981821
Big data.

LC Class. No.: G155 / .H35 2025

Dewey Class. No.: 910.68

Handbook on big data marketing and management in tourism and hospitality /
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020 $a 9781035300129 $q (cloth) : $c NT6786
020 $a 1035300125 $q (cloth)
024 8 # $a CIPO000211006
035 $a (OCoLC)1460921860
035 $a 21277297
035 $a (OCoLC)on1460921860
035 $a 991157348167405816
040 $a YDX $b eng $c NFU $d UKMGB $d OCLCO $d YDX
041 0 # $a eng
049 $a UIUU
050 # 4 $a G155 $b .H35 2025
082 0 4 $a 910.68 $2 23
245 0 0 $a Handbook on big data marketing and management in tourism and hospitality / $c edited by Nikolaos Stylos, Jeremy Zwiegelaar.
246 3 # $a Big data marketing and management in tourism and hospitality
260 # $a Cheltenham ; $a Northampton : $b Edward Elgar Publishing, $c c2025.
300 $a xiii, 367 p. : $b ill. ; $c 25 cm.
490 1 $a Research handbooks in tourism
504 $a Includes bibliographical references and index.
650 # 0 $a Big data. $3 981821
650 # 0 $a Tourism $x Marketing $x Data processing. $3 1484936
650 # 0 $a Tourism $x Management $x Data processing. $3 1484935
700 1 # $a Zwiegelaar, Jeremy, $e editor. $3 1484934
700 1 # $a Stylos, Nikolaos, $e editor. $3 1484933
830 0 $a Research handbooks in tourism. $3 1386305

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