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Marketing and managing tourism destinations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing and managing tourism destinations // Alastair M. Morrison.
作者:	Morrison, Alastair M.
出版者:	Abingdon, Oxon ;Routledge, : 2024.,
面頁冊數:	li, 969 p. :col. ill. ; : 26 cm.;
附註:	Second edition: 2019.
標題:	Tourism - Marketing. -
ISBN:	9781032380674

Marketing and managing tourism destinations /
Morrison, Alastair M.

Marketing and managing tourism destinations /Alastair M. Morrison. - 3rd ed. - Abingdon, Oxon ;Routledge,2024. - li, 969 p. :col. ill. ;26 cm.

Second edition: 2019.

Includes bibliographical references and index.

"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"--

ISBN: 9781032380674NT5581

LCCN: 2022055484Subjects--Topical Terms:

599886
Tourism
--Marketing.

LC Class. No.: G155.A1 / M665 2024

Dewey Class. No.: 910.68/8 / M878 2024

Marketing and managing tourism destinations /
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245 1 0 $a Marketing and managing tourism destinations / $c Alastair M. Morrison.
250 $a 3rd ed.
260 # $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2024.
300 $a li, 969 p. : $b col. ill. ; $c 26 cm.
500 $a Second edition: 2019.
504 $a Includes bibliographical references and index.
520 # $a "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- $c Provided by publisher.
650 # 0 $a Tourism $x Marketing. $3 599886
650 # 0 $a Tourism $x Management. $3 562489