國立虎尾科技大學 |

Content marketing for engineers

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Content marketing for engineers / Andreas Thoss.
作者:	Thoss, Andreas,
其他作者:	Mundhenke, Max,
面頁冊數:	1 online resource (xii, 204 pages) :illustrations. :
標題:	High-technology industries - Marketing. -
電子資源:	https://dx.doi.org/10.1117/3.100020
ISBN:	9781510672727

Content marketing for engineers
Thoss, Andreas,

Content marketing for engineers [electronic resource] /Andreas Thoss. - 1 online resource (xii, 204 pages) :illustrations. - SPIE Press monograph ;PM373. - SPIE Press monograph ;PM103..

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.

"Content marketing is on the rise, and it is serving the high-tech community particularly well. When engineers are enabled to tell their stories, they translate complex technologies into simple, attractive narratives. No matter if such a story is told as a text, podcast or XR piece-it will attract new customers, partners or even the general public. This book offers practical advice for anyone who wants to create and distribute content that truly drives customer loyalty. Marketers, development engineers and product experts will find advice on how to plan, create and distribute content. Small and medium-sized agencies will also benefit from this book, as they will find ways to improve their workflows and include different texts, images, or video clips in their offerings for clients. And of course, it is not limited to engineers. Any scientist who wants to communicate their findings to founders, partners or scientists from other disciplines will be well served by the content marketing recipes in this book. This book is written by experts with experience from several hundred cases in high-tech industries such as toolmaking, automotive, aerospace, laboratory technology, or electronics. In addition, leading experts from various companies have been interviewed to add their tips and tricks"--

Mode of access: World Wide Web.

ISBN: 9781510672727

Standard No.: 10.1117/3.100020doiSubjects--Topical Terms:

1490933
High-technology industries
--Marketing.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1263 / .T46 2024e

Dewey Class. No.: 658.804

Content marketing for engineers
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520 # $a "Content marketing is on the rise, and it is serving the high-tech community particularly well. When engineers are enabled to tell their stories, they translate complex technologies into simple, attractive narratives. No matter if such a story is told as a text, podcast or XR piece-it will attract new customers, partners or even the general public. This book offers practical advice for anyone who wants to create and distribute content that truly drives customer loyalty. Marketers, development engineers and product experts will find advice on how to plan, create and distribute content. Small and medium-sized agencies will also benefit from this book, as they will find ways to improve their workflows and include different texts, images, or video clips in their offerings for clients. And of course, it is not limited to engineers. Any scientist who wants to communicate their findings to founders, partners or scientists from other disciplines will be well served by the content marketing recipes in this book. This book is written by experts with experience from several hundred cases in high-tech industries such as toolmaking, automotive, aerospace, laboratory technology, or electronics. In addition, leading experts from various companies have been interviewed to add their tips and tricks"-- $c Provided by publisher.
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