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Changing textile and apparel consumption in transformative era of sustainability and digitalization

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Changing textile and apparel consumption in transformative era of sustainability and digitalization/ by Canan Saricam, Nazan Okur.
作者:	Saricam, Canan.
其他作者:	Okur, Nazan.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	vii, 226 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Fashion merchandising. -
電子資源:	https://doi.org/10.1007/978-3-031-97419-9
ISBN:	9783031974199

Changing textile and apparel consumption in transformative era of sustainability and digitalization
Saricam, Canan.

Changing textile and apparel consumption in transformative era of sustainability and digitalization[electronic resource] /by Canan Saricam, Nazan Okur. - Cham :Springer Nature Switzerland :2025. - vii, 226 p. :ill. (some col.), digital ;24 cm. - Sustainable textiles: production, processing, manufacturing & chemistry,2662-7116. - Sustainable textiles: production, processing, manufacturing & chemistry..

Chapter 1: Sustainable Fashion Consumption In a Transformative Era -- Chapter 2: Digital Markets and E-Commerce Applications In Fashion Retailing -- Chapter 3: The Role of Social Marketing On Promoting Sustainable Fashion Consumption -- Chapter 4: Modern Tools In Fashion Retailing and Consumer Perspective.

This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.

ISBN: 9783031974199

Standard No.: 10.1007/978-3-031-97419-9doiSubjects--Topical Terms:

657005
Fashion merchandising.

LC Class. No.: HD9940.A2

Dewey Class. No.: 687.0688

Changing textile and apparel consumption in transformative era of sustainability and digitalization
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