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Decoding tourist behavior in the digital era : = insights for effective marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Decoding tourist behavior in the digital era :/ [edited by] Norhidayah Azman ... [et al.].
其他題名:	insights for effective marketing /
其他作者:	Norhidayah, Azman,
出版者:	Hershey, PA :IGI Global, : c2025.,
面頁冊數:	xix, 401 p. :ill. ; : 26 cm.;
附註:	"Premier research source"--Cover.
標題:	Tourism - Psychological aspects. -
ISBN:	9798369351123 (paperback) :

Decoding tourist behavior in the digital era : = insights for effective marketing /
Decoding tourist behavior in the digital era :insights for effective marketing /[edited by] Norhidayah Azman ... [et al.]. - Hershey, PA :IGI Global,c2025. - xix, 401 p. :ill. ;26 cm.

"Premier research source"--Cover.

Includes bibliographical references (p. 329-389) and index.

"The purpose of this book is to present a complete collection of papers that provide fresh insights for conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology for understanding tourist behavior in digital marketing"--

ISBN: 9798369351123 (paperback) :NT8122

LCCN: 2024048709Subjects--Topical Terms:

563589
Tourism
--Psychological aspects.

LC Class. No.: G155.A1 / D387 2025

Dewey Class. No.: 338.4/791

Decoding tourist behavior in the digital era : = insights for effective marketing /
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