國立虎尾科技大學 |

Marketing and big data analytics in tourism and events

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing and big data analytics in tourism and events/ Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma, editor.
其他作者:	Sharma, Anukrati.
出版者:	Hershey, Pennsylvania :IGI Global, : 2024.,
面頁冊數:	1 online resource (xix, 294 p.) :ill. :
標題:	Tourism - Technological innovations. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3310-5
ISBN:	9798369333112

Marketing and big data analytics in tourism and events
Marketing and big data analytics in tourism and events[electronic resource] /Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma, editor. - Hershey, Pennsylvania :IGI Global,2024. - 1 online resource (xix, 294 p.) :ill.

Includes bibliographical references and index.

Chapter 1. A future look at artificial intelligence in the world of tourism -- Chapter 2. Bridging the digital divide: unleashing the power of big data analytics for touristic destination promotion -- Chapter 3. Data fusion for destination success: exploring the integration of MKIS and BDA in marketing touristic destinations -- Chapter 4. Exploring the consumer profile of the museum of futebol clube do porto through online reviews: a study using tripadvisor data -- Chapter 5. From insight to advantage: harnessing the potential of marketing intelligence systems in tourism -- Chapter 6. Leveraging virtual reality (VR) and augmented reality (AR) for enhanced tourism and event marketing: a data-driven approach -- Chapter 7. Marketing strategies for medical tourism in India amongst gulf countries: an empirical study -- Chapter 8. Personalization of travel experiences through data analytics: a case study in amusement parks -- Chapter 9. Techniques and tools for big data analytics in the tourism sector -- Chapter 10. Tomorrow's travel companion: the role of artificial intelligence in shaping the future of tourism -- Chapter 11. Unlocking the power of data: exploring the dynamic role of MKIS in revolutionizing tourism marketing -- Chapter 12. Utilizing marketing information systems and big data analytics in promoting tourism destinations -- Chapter 13. Utilisation of marketing information systems in the tourism marketing sector.

"In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing.The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector."--

Mode of access: World Wide Web.

ISBN: 9798369333112Subjects--Topical Terms:

1010989
Tourism
--Technological innovations.Subjects--Index Terms:

Artificial Intelligence in Tourism.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: G156.5.I5 / M37 2024eb

Dewey Class. No.: 910.285

Marketing and big data analytics in tourism and events
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300 $a 1 online resource (xix, 294 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. A future look at artificial intelligence in the world of tourism -- Chapter 2. Bridging the digital divide: unleashing the power of big data analytics for touristic destination promotion -- Chapter 3. Data fusion for destination success: exploring the integration of MKIS and BDA in marketing touristic destinations -- Chapter 4. Exploring the consumer profile of the museum of futebol clube do porto through online reviews: a study using tripadvisor data -- Chapter 5. From insight to advantage: harnessing the potential of marketing intelligence systems in tourism -- Chapter 6. Leveraging virtual reality (VR) and augmented reality (AR) for enhanced tourism and event marketing: a data-driven approach -- Chapter 7. Marketing strategies for medical tourism in India amongst gulf countries: an empirical study -- Chapter 8. Personalization of travel experiences through data analytics: a case study in amusement parks -- Chapter 9. Techniques and tools for big data analytics in the tourism sector -- Chapter 10. Tomorrow's travel companion: the role of artificial intelligence in shaping the future of tourism -- Chapter 11. Unlocking the power of data: exploring the dynamic role of MKIS in revolutionizing tourism marketing -- Chapter 12. Utilizing marketing information systems and big data analytics in promoting tourism destinations -- Chapter 13. Utilisation of marketing information systems in the tourism marketing sector.
520 3 $a "In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing.The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Tourism $x Technological innovations. $3 1010989
650 0 $a Artificial intelligence $x Marketing applications. $3 1346017
650 0 $a Big data. $3 981821
653 $a Artificial Intelligence in Tourism.
653 $a Big Data Analytics Implementation Challenges.
653 $a Big Data Analytics Tools for Tourism.
653 $a Database Marketing in Tourism.
653 $a Fundamentals of Big Data Analytics in Tourism.
653 $a Fundamentals of Marketing Information Systems in Tourism.
653 $a Integration of Marketing Information Systems and Big Data Analytics.
653 $a Leveraging Marketing Information Systems for Tourism.
653 $a Marketing Information Systems Usage in Tourism.
653 $a Marketing Information Systems and BDA Integration Challenges.
653 $a Marketing Intelligence Systems in Tourism.
653 $a Promoting Touristic Destinations.
653 $a Techniques for Big Data Analytics in Tourism.
653 $a Tourism Destination Promotion.
653 $a Touristic Sector Analytics.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Sharma, Anukrati. $e editor. $3 1363550
700 1 $a Valeri, Marco. $e author. $3 1362108
700 1 $a Albattat, Ahmad. $3 1498431
700 1 $a Hashem, Tareq Nael. $3 1498432
710 2 $a IGI Global. $3 805187
776 0 8 $i Print version: $z 9798369333105
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3310-5