國立虎尾科技大學 |

Decoding tourist behavior in the digital era = insights for effective marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Decoding tourist behavior in the digital era/ Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors.
Reminder of title:	insights for effective marketing /
Author:	Azman, Norhidayah.
other author:	Singh, Amrik.
Published:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
Description:	1 online resource (xix, 401 p.) :ill. :
Subject:	Tourism - Technological innovations. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3972-5
ISBN:	9798369339732

Decoding tourist behavior in the digital era = insights for effective marketing /
Azman, Norhidayah.

Decoding tourist behavior in the digital erainsights for effective marketing /[electronic resource] :Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xix, 401 p.) :ill. - Advances in hospitality, tourism, and the services industry (AHTSI) book series. - Advances in hospitality, tourism, and the services industry (AHTSI) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour AmongIndian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay:Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index.

"In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The bookexamines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists'evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."--

Mode of access: World Wide Web.

ISBN: 9798369339732Subjects--Topical Terms:

1010989
Tourism
--Technological innovations.Subjects--Index Terms:

Analysis of Tourist Behavior.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: G156.5 / .A95 2025eb

Dewey Class. No.: 910.285

Decoding tourist behavior in the digital era = insights for effective marketing /
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505 0 $a Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour AmongIndian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay:Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index.
520 3 $a "In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The bookexamines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists'evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."-- $c Provided by publisher.
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653 $a Analysis of Tourist Behavior.
653 $a Augmented Reality (AR) in Tourism.
653 $a Crisis Management in the Digital Era.
653 $a Data Analytics and Insights.
653 $a Digital Technologies.
653 $a E-Commerce Trends in Travel.
653 $a Emerging Technologies in Tourism.
653 $a Ethical Considerations in Tourist Data.
653 $a Evolution of Travel in the Digital Age.
653 $a Impact of the Digital Era on Tourist Behavior.
653 $a Innovative Marketing for Digital Tourists.
653 $a Virtual Reality (VR) in Tourism.
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