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Emerging trends in food and agribusiness marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Emerging trends in food and agribusiness marketing/ Satish Chandra Pant, V. G. Venkatesh, Priyanka Panday, Gargi Pant Shukla, Shiba Parhi, editors.
other author:	Parhi, Shiba.
Published:	Hershey, Pennsylvania :IGI Global, : 2025.,
Description:	1 online resource (xix, 431 p.) :ill. :
Subject:	Food - Marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6715-5
ISBN:	9798369367179

Emerging trends in food and agribusiness marketing
Emerging trends in food and agribusiness marketing[electronic resource] /Satish Chandra Pant, V. G. Venkatesh, Priyanka Panday, Gargi Pant Shukla, Shiba Parhi, editors. - Hershey, Pennsylvania :IGI Global,2025. - 1 online resource (xix, 431 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Foreword -- Preface -- Chapter 1. Future of Agri-Business Marketing: Predictions and Insights -- Chapter 2. Agri-Business Marketing and Branding in Bangladesh and India: Challenges and Opportunities -- Chapter 3. Leveraging Blockchain for Food Supply Transparency: From Farm to Fork -- Chapter 4. Information Communication Technology Enables Agricultural Innovation and Sustainable Growth of Agripreneurs -- Chapter 5. Recurring Onion and Tomato Crises in India: A Critical Analysis and Future Perspectives -- Chapter 6. Driving Sustainable Consumption: Exploring the Impact of Sales Promotions on Green Purchase Behavior -- Chapter 7. Leveraging Blockchain Technology for Transparent Supply Chains: Safeguardingthe Market for Authentic Agriculture-Based Mint Oil -- Chapter 8. Collaborative Marketing Strategies in Agriculture for Global Reach and Local Impact -- Chapter 9. Inspiring Agribusiness Marketing Model of Tribal Community in Andhra Pradesh: A Case Study of Manyam Sahaja Farmers Producer Company Ltd. -- Chapter 10. E-NAM and Agricultural Market Integration: A Pathway to Improved Farm Incomes -- Chapter 11. Overcoming Barriers to Industry 4.0 Adoption in the Indian Dairy Sector: A Strategic Approach -- Chapter 12. Global Trends in Organic Food Consumption Studies: A Bibliometric Perspective -- Compilation of References -- About the Contributors -- Index.

"In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more."--

Mode of access: World Wide Web.

ISBN: 9798369367179Subjects--Topical Terms:

714917
Food
--Marketing.Subjects--Index Terms:

Agribusiness Marketing.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD9000.5.A1 / E44 2025eb

Dewey Class. No.: 338.19

Emerging trends in food and agribusiness marketing
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260 $a Hershey, Pennsylvania : $b IGI Global, $c 2025.
300 $a 1 online resource (xix, 431 p.) : $b ill.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Foreword -- Preface -- Chapter 1. Future of Agri-Business Marketing: Predictions and Insights -- Chapter 2. Agri-Business Marketing and Branding in Bangladesh and India: Challenges and Opportunities -- Chapter 3. Leveraging Blockchain for Food Supply Transparency: From Farm to Fork -- Chapter 4. Information Communication Technology Enables Agricultural Innovation and Sustainable Growth of Agripreneurs -- Chapter 5. Recurring Onion and Tomato Crises in India: A Critical Analysis and Future Perspectives -- Chapter 6. Driving Sustainable Consumption: Exploring the Impact of Sales Promotions on Green Purchase Behavior -- Chapter 7. Leveraging Blockchain Technology for Transparent Supply Chains: Safeguardingthe Market for Authentic Agriculture-Based Mint Oil -- Chapter 8. Collaborative Marketing Strategies in Agriculture for Global Reach and Local Impact -- Chapter 9. Inspiring Agribusiness Marketing Model of Tribal Community in Andhra Pradesh: A Case Study of Manyam Sahaja Farmers Producer Company Ltd. -- Chapter 10. E-NAM and Agricultural Market Integration: A Pathway to Improved Farm Incomes -- Chapter 11. Overcoming Barriers to Industry 4.0 Adoption in the Indian Dairy Sector: A Strategic Approach -- Chapter 12. Global Trends in Organic Food Consumption Studies: A Bibliometric Perspective -- Compilation of References -- About the Contributors -- Index.
520 3 $a "In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Food $x Marketing. $3 714917
650 0 $a Farm produce $x Marketing. $3 1275453
650 0 $a Food industry and trade. $3 555135
650 0 $a Agricultural industries. $3 561157
650 0 $a Agricultural industries $x Economic aspects. $3 1498539
653 $a Agribusiness Marketing.
653 $a Agripreneurs.
653 $a Blockchain Technology.
653 $a Branding.
653 $a Collaborative Marketing.
653 $a Dairy Sector.
653 $a Food Marketing.
653 $a Food Supply Transparency.
653 $a Industry 4.0.
653 $a Information Communication Technology (ICT)
653 $a Organic Food Consumption.
653 $a Transparent Supply Chains.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Parhi, Shiba. $3 1498535
700 1 $a Shukla, Gargi Pant. $3 1498536
700 1 $a Panday, Priyanka. $3 1498537
700 1 $a Venkatesh, V. G. $3 1483084
700 1 $a Pant, Satish Chandra. $3 1498538
710 2 $a IGI Global. $3 805187
776 0 8 $i Print version: $z 9798369367155
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 1132736
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6715-5