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Cases on effective digital marketing for competitive organizations

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cases on effective digital marketing for competitive organizations/ Sara Santos, José Duarte Santos, Paulo Botelho Pires, Inês Veiga Pereira, editors.
other author:	Pereira, Ines Veiga,
Published:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
Description:	1 online resource (xvi, 430 p.) :ill. :
Subject:	Internet marketing - Congresses. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5395-0
ISBN:	9798369353974

Cases on effective digital marketing for competitive organizations
Cases on effective digital marketing for competitive organizations[electronic resource] /Sara Santos, José Duarte Santos, Paulo Botelho Pires, Inês Veiga Pereira, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xvi, 430 p.) :ill.

Includes bibliographic references and index.

Preface -- Chapter 1. BCS Data: From Analysis to Action - High-Impact Digital Marketing Strategies in the SaaS Market -- Chapter 2. Beyond Binge-Watching: How Netflix Can Adapt Its Digital Marketing Strategy for Long-Term Success --Chapter 3. Content Marketing on Instagram: The Case of an Architecture and Interiors Company -- Chapter 4. Digital Marketing Strategies in Sustainable Tourism: The Role of the Metaverse -- Chapter 5. Digital Transformation for DIY BusinessSustainability and Growth in Emerging Markets -- Chapter 6. Eco-Stories That Stick: Sustainability-Focused Digital Marketing Strategies by Rustic Hue -- Chapter 7. Exploring Social Responsibility and Social Media Engagement: The Case of Portuguese Sustainable Fashion Brands -- Chapter 8. Harmonizing Sensory Experiences: The Crucial Role of Audio and Visual Cues in Luxury Digital Marketing -- Chapter 9. Optimizing Social Media Strategies for Enhanced Performance: A Case Studyofthe Florist -- Chapter 10. ProUban Apparel Brand: Functional Apparel - Internationalization Through Digital Media -- Chapter 11. The Role of Sustainable Communication in Distancing a Brand From its Fast Fashion Reputation: Zara Case Study -- Compilation of References -- About the Contributors -- Index.

"The book's main objective is to present several cases of companies/brands using digital marketing in different industries, allowing readers to develop/deepen knowledge and skills in the various dimensions of digital marketing, namely from a strategic, tactical and operational perspective"--

Mode of access: World Wide Web.

ISBN: 9798369353974Subjects--Topical Terms:

810069
Internet marketing
--Congresses.Subjects--Index Terms:

Artificial Intelligence in Digital Marketing.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1265 / .C377 2025eb

Dewey Class. No.: 658.8/72

Cases on effective digital marketing for competitive organizations
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245 0 0 $a Cases on effective digital marketing for competitive organizations $h [electronic resource] / $c Sara Santos, José Duarte Santos, Paulo Botelho Pires, Inês Veiga Pereira, editors.
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300 $a 1 online resource (xvi, 430 p.) : $b ill.
504 $a Includes bibliographic references and index.
505 0 $a Preface -- Chapter 1. BCS Data: From Analysis to Action - High-Impact Digital Marketing Strategies in the SaaS Market -- Chapter 2. Beyond Binge-Watching: How Netflix Can Adapt Its Digital Marketing Strategy for Long-Term Success --Chapter 3. Content Marketing on Instagram: The Case of an Architecture and Interiors Company -- Chapter 4. Digital Marketing Strategies in Sustainable Tourism: The Role of the Metaverse -- Chapter 5. Digital Transformation for DIY BusinessSustainability and Growth in Emerging Markets -- Chapter 6. Eco-Stories That Stick: Sustainability-Focused Digital Marketing Strategies by Rustic Hue -- Chapter 7. Exploring Social Responsibility and Social Media Engagement: The Case of Portuguese Sustainable Fashion Brands -- Chapter 8. Harmonizing Sensory Experiences: The Crucial Role of Audio and Visual Cues in Luxury Digital Marketing -- Chapter 9. Optimizing Social Media Strategies for Enhanced Performance: A Case Studyofthe Florist -- Chapter 10. ProUban Apparel Brand: Functional Apparel - Internationalization Through Digital Media -- Chapter 11. The Role of Sustainable Communication in Distancing a Brand From its Fast Fashion Reputation: Zara Case Study -- Compilation of References -- About the Contributors -- Index.
520 3 $a "The book's main objective is to present several cases of companies/brands using digital marketing in different industries, allowing readers to develop/deepen knowledge and skills in the various dimensions of digital marketing, namely from a strategic, tactical and operational perspective"-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Internet marketing $v Congresses. $3 810069
653 $a Artificial Intelligence in Digital Marketing.
653 $a Consumer Behavior Evolution.
653 $a Digital Marketing Complexity.
653 $a Effective Marketing Strategies.
653 $a Emerging Technologies in Marketing.
653 $a Engaging Target Audience.
653 $a Marketing Competitiveness.
653 $a Mastering Storytelling in Marketing.
653 $a Navigating Digital Channels.
653 $a Real-World Case Studies.
653 $a Strategic Marketing Implementation.
653 $a Tangible Results in Digital Marketing.
653 $a Technological Innovations in Marketing.
653 $a Transformative Potential of Marketing.
653 $a Unlocking Marketing Success.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Pereira, Ines Veiga, $d 1977- $3 1498635
700 1 $a Pires, Paulo Botelho Rodrigues, $d 1967- $3 1498636
700 1 $a Santos, Jose Duarte, $d 1966- $e editor. $3 1291364
700 1 $a Santos, Sara, $d 1985- $3 1498637
710 2 $a IGI Global Scientific Publishing. $3 1498638
776 0 8 $i Print version: $z 9798369353950
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5395-0